Ever dream of transforming your small, part-time home
business into a full-fledged income-generating enterprise? I am
sure you must have.
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Many home business owners, who start a business to augment
their resources, wish that their little "part-time
job" could grow big enough to become their main source of
income. If the business grows, they could then abandon their
daytime work to concentrate full-time on their home business.
Who wouldn't want to reap the rewards of being your own boss
while working close to your family?
The question remains though: how do you increase the revenues
of your home business?
Experts suggest that the best strategy in growing your
business is to first concentrate on one venture at a time, then
from that same business, create a variety of income streams.
This way, you are able to build a strong foothold of your
business before you branch out to other endeavors, whether
similar or not.
However, some business owners fear that their present
business will not work, or they simply find a better opportunity
elsewhere. In their desire to make as much money as possible,
they take everything that comes their way. As a result, they
spread their efforts and focus too thinly.
The rule about doing just one business at a time particularly
makes sense for a home-business entrepreneur who oftentimes work
solo during the start-up phase. Like any new experience, there
is a learning curve - the time you spend to learn how to do new
things. Even well-manned multinationals have
learning curves when they enter a new market or start a new
product.
A start-up business should spend considerable time defining
its product or service focus in a way that attracts customers
the most. For a home business entrepreneur, you will need to
learn and understand your business, know how your market functions,
determine what your customer wants, and learn how to operate and
administer a business. Some businesses are only mastered after
years of experience. And success will only come if you really
know how to make your business work and be good at it. Remember,
it is difficult enough to master one business, let alone two or
three simultaneous operations. It is wise to stay focused on one
endeavor.
Within your business, you need to determine how you will earn
your income. The best strategy is to create a variety of income
streams. This entails either one of these three things: (1)
having one or more client or customer; (3) having clients or
customers that offer diverse sources of income; and (3)
protecting against income fluctuations.
For example, you decided
to start a web design business. After deciding on the business,
your next question should be: were will my income come from? How
stable will my income be? Can I do extras to widen my income
stream?
Finding the first customer is always a tremendous challenge
for any start-up. When the entrepreneur lands it first major
account, many fall into the trap of focusing too much on the new
client. They forget the business development aspect of their
enterprise and forego active recruiting of new clients. This a
major no-no for a small business, much less for a one-person
home business. It is dangerous for any business to receive too
large a proportion of its income from one source.
Take Amber Huntley of Washington, D.C. She started a web
design business focusing on providing seamless interface between
the back-end database and the Web site. She started her business
upon the prodding of one client. She left her job and focused on
developing the site, spending nearly six months on the project.
By the time she finished the project, she had no other clients.
So she left her business and became a Web producer for one of
Washington D.C.'s conservative think tanks.
As she now recalls, "It was wrong of me to think that
customers will just fall into my lap after I finished the
project. While I was working on the project, I should have
started my search for new clients, instead of waiting for the
project to end. Three months have passed and I still had no new
client, and my savings were dwindling fast. Much as I love my
business, I have to give it up at the moment."
As your expertise in the field develops, you should consider
taking on some extras that will add to your revenue stream.
Widening your revenue stream within the focused definition of
your business can offer protection against fluctuations in
income. If you are a web designer, you can add services like
search engine submission, or logo design for the Web, or
syndicating articles on web design. Within your field of
business, find every opportunity that can increase your bottom
line.
Strive to develop a broad client base. Having a wide variety
of clients is your best protection against income fluctuations.
This strategy is also your best strategy to have a smoother cash
flow. To achieve this, you need to focus your marketing and
sales strategy to customer acquisition, while constantly
reviewing your pricing policies and customer service quality.
The income of your home business will depend on how well you
manage your customer base.
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