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Consult Your Guide
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Permission-Based or Email Marketing
Learn how to effectively market your Web site through email marketing.

 Email ROI Calculator

Email Return on Investment (ROI) Calculator

Email is an important tool in getting and keeping customers on the Web. If you are using email marketing, use this calculator to estimate the returns on your email marketing investment.

 Featured Tool for Email Marketers

 Featured Articles
Resources for Marketing Your Blogs and RSS Feeds

Basic Elements of Email Marketing
If You Must Try Email Marketing, Read This First ...
 
Effective E-Mail

Six Steps to Selling by E-Mail: How to Write E-Mail Sales Letters that Gets Results 
Writing Competitive Emails
Write Sales Letters that Sell Automatically
Using E-Mail as a Management Tool
To Spam or Not to Spam: The Dilemma of the Internet Marketer Fine-Tuning Your Email Marketing 
Permission Marketing Begins With Your List
Make Your Email Communications Sell: Drawing the Line Between "Buzz" and "Hype"
Being Heard in the Age of E-mail

Finally - New Spam Prevention Product That Works!
How to Capture Attention Fast With your Website or Email!
Opt-out Rates: What's Too Much?
Schmoozing Somebodies by E-mail for Fun and Profit 

How to Benefit by Carrying Out a Responsible Email
7 Pitfalls of Using Email to Sell
Email Remains a Viable Marketing Tool
Email Trends for 2005: Blast Emails to Disappear
Importance of Email in Driving Customers to Your Business
Get People to Receive and Open Your Marketing Emails
7 Steps for Improving Your Email Marketing
How to Improve Effectiveness of Your Email Campaigns

  Featured E-Books
 

Checklist for Starting a Small Business
This e-book is your step-by-step guide to starting your own home business. 

 

 
  Must-Have Books on Email Marketing
 
Internet Direct Mail : The Complete Guide to Successful E-Mail Marketing Campaigns
Permission-Based E-Mail Marketing That Works!
Million Dollar E-mails: The guide to creating effective, persuasive Internet email marketing campaigns that actually increase sales and work!
Marketing With Email : A Spam-Free Guide to Increasing Awareness, Building Loyalty, and Increasing Sales by Using the Internet's Most Powerful Tool
Permission Marketing : Turning Strangers Into Friends And Friends Into Customers
Net Words: Creating High-Impact Online Copy

 

 
  Recommended Magazines
 
PC World
Internet World
Advertising Ages Internet Marketing
International Journal Of Internet Marketing And Advertising
Internet Marketing Report

 

 
  Book Reviews
 
How to Become a Rainmaker
Marketing Without Advertising
Home-Based Business for Dummies
The Entrepreneurial Mindset: businessThink - 8 Rules for Getting it Right 
Succeeding in Business - Shakespeare Style
Understanding Basic Business Principles

 

 
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