I would recommend that you should take care of your business the way a business should be. Make sure that you get your business license as well as register your business name in the LA county clerk of court to protect your name. If you intend to use a specific brand name in your product, you must try to get the help of a lawyer to help you apply for a trademark, lest you endanger your name to be copied by others and if you are not protected by the trademark or copyright law, you might lose it to some bright boys out there.

I recommend that you read our comprehensive article about clothing line business which you can find at http://www.powerhomebiz.com/vol66/clothing.htm  It can give you a lot of insights on how to go about your business.

Now to your question of how to get noticed on the web and make your web presence seen, I recommend that you try to look into the Yahoo! Shopping Center and check out how many companies are making good in their web operations. We have some success stories of some of the entrepreneurs who manage and operate a slot at Yahoo! Shopping.

http://www.powerhomebiz.com/OnlineSuccess/babycakes.htm 

http://www.powerhomebiz.com/OnlineSuccess/sneetch.htm 

http://www.powerhomebiz.com/OnlineSuccess/bigkidsvideo.htm 

http://www.powerhomebiz.com/OnlineSuccess/geniusbabies.htm 

They are not in the clothing line but you can study some points on how they succeeded on the web.

If you are not familiar with web designing, it might be a bit expensive to launch a web site where you pay expensive hourly fees to web designers. Of course, check out with your friends. They may have computer knowledge and you can work things out together. You can buy the Microsoft Frontpage 2000 software and work with it. It's not that hard to learn.

The Power Homebiz website is full of articles which can guide you in your start up. For web design and where you can find references, you may click here -- http://www.powerhomebiz.com/ECommerce/ecommerce.htm 

There are a long list of articles that can be of help to go into Internet business. One of the articles http://www.powerhomebiz.com/vol3/online.htm  can give you a headstart.

For your other questions, here are the URLs for the answers:

Incorporating ? Check these articles: http://www.powerhomebiz.com/vol3/legalstructure.htm  This article will give you an idea how to start as a sole proprietor and later on incorporate when the time is ripe.

You can also check this books : 

How To Incorporate

Good luck !

About the PowerHomeBiz.com Guide: 

Nach Maravilla is the Publisher of Power Homebiz Guides. He has over thirty years experience in sales and marketing of various products, which covered as he jokingly describes, "from toothpicks to airplanes"  

The opinions expressed in this column are those of the author, not of PowerHomeBiz.com. Users should not treat the Guide's response as legal, accounting, or professional advice as all answers are intended to be general in nature. Such advice can only be properly given by qualified professionals who are fully aware of a user's specific geographical areas or circumstances, such as an attorney or accountant.