| If
you are contemplating a home-based business in Internet auctions, you're
probably attracted to the flexibility, profitability and excitement that
auctions can offer. When planning your auction business it is important to
remember that, like all businesses, there are many expenses that add up and
will reduce your profits. Before you get too excited because you found an
unlimited supply of widgets that cost you $1 and sell for $5, an impressive
500% markup, consider all of the costs of running your auction business.
(article continued below ...)
Auction Site
Fees - Most Internet
auction services will charge you a fee for listing your item for sale and a
"final value fee," which is a percentage of the selling price, if
your item sells. In addition, there are many optional features you can elect
when you list an item… features such as bold print, highlighting, gift
icons, etc. These features help your item to stand out from the rest, but
each feature has an associated fee. These options might make sense if you
are selling items with a big-ticket price, but consider them carefully if
your items are priced under $25.
Credit Card
Fees - It is a good idea
to accept credit card payments from your customers. If your business isn't
large enough to warrant a merchant account, there are many options
available. Online services such as PayPal, Bidpay.com, and CCNow, to name
just a few, enable anyone to accept credit card and electronic check
payments. These services are often free for the buyer to use, but a
transaction fee is deducted from the seller's proceeds. Transaction fees are
usually a percentage of the total amount, with a minimum fee applied. Some
services may also charge an additional fee to direct deposit the money into
your bank account or to mail you a check.
Inventory Costs
- When determining your profitability, it is obvious to consider the cost of
the items you are selling. However, when calculating your inventory costs,
be sure to include the amount you pay to have the items shipped to you, as
well as any taxes or handling fees you may pay to obtain the items.
Shipping
Supplies - The U.S. Postal
Service and UPS provide free shipping supplies, depending on the services
you choose. Free supplies can be obtained from the post office for Priority
Mail and Express Mail packages. However, you may find that your customers
prefer less expensive delivery options such as First Class, Parcel Post or
Media Mail. Be sure to determine the cost of boxes, envelopes, padding or
packing materials, and labels… and recover those costs in your shipping
fees.
Postage/Shipping
Expenses - In addition to
the actual postage, don't forget the cost of special services, such as
Delivery Confirmation and insurance.
Auction
Management Services -
There are many tools and services available that will improve your ability
to manage a larger volume of auction items in less time. Services are
available to help you list your items, track your listings, manage your
inventory, maintain your records, and host your pictures. Most of these
services charge a flat monthly fee based upon the level of service you
choose.
Interest and
Finance Charges - The
interest on credit cards and/or loans used to finance business operations or
inventory purchases should not be overlooked.
Special
Equipment - Many people
choose to invest in equipment, that they otherwise wouldn't own… for
example, a digital camera, scanner, or top-of-the-line computer.
Internet
Service Provider (ISP) -
Most people nowadays would have an ISP whether they were in business or not.
However, you need to ask yourself if you are using a more expensive
broadband service to meet your business needs, when a $9.95/month ISP would
suffice if you were not in business.
Bank Charges
- Do you have a separate bank account for your business expenses? (You
should!) Be sure to consider the costs associated with maintaining a
separate account.
Office Supplies
- These costs include paper, printing supplies, pens, folders, paper clips,
etc.
Web Site Fees
- It isn't necessary to have your own web site or e-store, but many
successful sellers at auction do have them. Be sure to consider the costs of
your domain name(s), hosting service, and subscription services you might
utilize. If you have an eBay store, include the monthly charge to maintain
the store as well as the listing fees and final value fees applied to items
sold in your store.
Legal/Business
Expenses - If you choose
to form a separate legal entity for your auction business, consider the
associated costs such as legal forms, filing fees, and lawyer's fees.
Professional
Services - These are the
fees paid for the services of an accountant or lawyer.
Taxes
- Of course, we can't forget taxes! Taxes can be a significant expense and
will vary depending upon the form of your business.
There are many reasons that people choose to start their own home-based
business. The interests, experiences and motivators for entrepreneurs can
vary widely. However, the one thing that most have in common is the desire
to make a profit. After all, there are not many people who would choose to
work hard all year long, just to break even!
When planning your auction business and determining your potential
profitability, be certain to consider all of the costs of doing business
associated with the specific items you intend
=======
Terri Cook
is an eBay Power Seller and the President of Net Auctions,
Inc. She was previously featured in PowerHomebiz.com. Learn more about
Terri's auction business at http://members.ebay.com/aboutme/terric2000/
. If you have questions for Terri, or would like to suggest a topic for a
future column, you can contact her at netauctions@a-znet.com.
|