December 18, 2010 ( PowerHomeBiz.com )
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Outsourcing has become an intricate part of various business processes. In
service industry, there has been a pronounced shift in the direction of
after-sales support outsourcing. Today, manufacturers, suppliers and
retailers believe that outsourcing after-sales service helps them slash
overhead costs, streamline service management, and sharpen their focus on
competencies which are core to them.
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After-sales service is built around the idea of dealing with customers
after they have used the product/service. This aims at strengthening the
customer relationship, and hence the decision of outsourcing after-sales
service should be dealt with utmost caution. Are you outsourcing your
after-sales to a support company? How do you leverage the benefits of
outsourcing after-sales service? What are the challenges you can face while
outsourcing after-sales to a service partner? Through this article, find out
the challenges and benefits of outsourcing your post-sales support to a
service & support outsourcing company, and analyze how you can avoid the
pitfalls associated with it and streamline service management.
- Increased chances of pilferage- While outsourcing your after-sales
may help you reduce the operational issues relating to managing the
service centers; it also increases the chances of pilferages on the flip
side. The reduced intermediate handling may increase the chances of
irrelevant service and part claims, which may inadvertently lead to mis-management
of inventory and loss of revenue. In this case, the very purpose of
outsourcing, i.e., to reduce costs become void.
- Risk of non-compliance of regulatory terms and conditions- Since the
service centers work on their own models and regulations, it may be
difficult to streamline your business processes with theirs. For
example, if you are a mobile handset manufacturer and have outsourced
the after-sales to the service partner who does not follow any
automation process for streamlining repair calls. The absence of
information regarding handset’s repair status may lead to increased TAT
(turn-around-time) and customer dissatisfaction.
- Discontent with the automation solution used by your service
partner- Some service providers use a service management solution that
may not offer the results that you seek from your after-sales process;
while some service providers may not use any automation technique at
all. This may lead to information loss, which could have otherwise been
possible from a self-owned automation process.
- Outsourcing Only to Subject Matter Experts- There are service
providers that carry proficiency in servicing multiple products. It is
always a safe bet to outsource to companies that have proven expertise
in servicing product/equipment that you deal in. For example, for a cell
phone manufacturer, selecting a specialized electronics service center
as the outsourcing partner may not be able to give you the desired
results. A dedicated mobile handset service center that specializes in
troubleshooting the defects, and knows the nitty-gritty of the mobile
repair would be more effective.
An effective after-sales service protocol is essential to streamline
service management and meet customer’s expectations. Before you finalize
your service partner, ensure that they use service management software that
simplifies the service process, optimizes service performance and reduces
the turn-around-time of service engineers. If not, you can make a strategic
business decision and employ a service automation solution that you feel
fulfills your business goals, and ask them to use that software for managing
their service calls. A strong after-sales service can let you experience
customer delight, while also saving on your bottom-line.
Rakesh Kumar is a business consultant of Zed Service™. Zed
Service™ is a leading service management software in India. Zed Service™ has
lots of innovative features including repair management software, customer
services software etc. To know more visit our website
www.service-management-software.net now!