Without the right website security in place, sensitive information from
customers can be taken and used, and the trustworthiness of the company
compromised. When the protection of a web site's servers isn�t given the
utmost priority, billions of dollars as well as consumer identities and
credit card information are put in danger.
Keeping that in mind, it's pretty easy to make the connection that
security for websites is a serious part of the success of any online
company. Consumes who shop online are smart enough these days to be
suspicious of sites they feel aren't secure or companies that aren't as
willing to do what is necessary to secure their private information.
Simply stating that your company has the proper web site security isn't
enough these days. Honestly showing that your website honors and values
their customers and their privacy takes action.
The possibility of identity theft and credit card fraud stops many
prospective shoppers from making transactions online. Recent surveys on the
subject show that more than 2/3 of consumers will not shop on websites that
do not display web site security seals.
Trust marks are vastly influential with consumers to prove your
willingness to undergo a third party verification process in order to
maintain your website�s integrity and security.
In addition to a basic inquiry about business ownership and domain name,
security for web sites that process private information and consumer
transactions requires what is referred to as PCI Scanning. A PCI Scan means
that any IP addresses that are in connection with your site and transaction
processes are scanned regularly. Basically, a PCI Scan ensures that what
comes in and out of your site is safe and virus free.
When combined, prominently displayed trust seals and frequent PCI
scanning for known vulnerabilities can mean a growth in sales and more
credibility for your company. an effective use of the proper website
security testing tells potential customers that you put their information,
their privacy, their lives in high regard. It says that you believe their
peace of mind and protection makes a difference to your business.
There are a lot of companies that can provide trust marks and many offer
PCI Scanning. None of them, however, have the kind of across the board
website security and testing that Trust Guard offers.
In an effort to both recognize and resolve privacy, business identity and
security concerns among online customers, Trust Guard offers trust seals and
services that cannot be matched by competitors.
Not only that, but they believe completely that both large and small
businesses should be given the opportunity to succeed and branch out through
their program, and their prices are a reflection of those beliefs.
Website testing and security are a necessary part of the success of your
online business. Making it a real priority is imperative to your credibility
in addition to the safety of you and your customers. Taking the steps to
properly put website security into practice can mean the dream of increased
business and more sales becomes a reality. Trust Guard wants to help you
with that dream.
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Shannon Tuke
