Depending on your business and what you are trying to achieve most
businesses need both.
There are exceptions to every rule, however, using both will give you a
big advantage over using one over the other.
What is the difference?
There is a big difference - a website is a carefully thought out and
executed store (for lack of a better word). It is like a corporate office or
an exclusive piece of property. The look and feel of the interfaces are
branded to attract your perfect clients and to create an experience for the
visitor. The domain name is an important piece of your branding as well and
should be an extension of the business.
A blog on the other hand is more of a social networking site. A blog can
brand you as the expert in a certain field or gradually help you to become a
well known personality. It has constantly changing content and is made to
interact with visitors.
It is like inviting someone into your home or to a coffee shop to chat or
to tell them about things they find interesting or useful. A blog can have
its own domain name but it is of less importance - that it be named a
business name.
A website and a blog go toward hand in hand. Well built websites selling
services and/or products will stay pretty static.
While a blog will back link to your website and provide the communication
so vital to keeping in touch with your clients and potential clients, it
also helps push up you rankings on the search engines.
A website will provide stable communication - on task messages about your
product and/or service as well as various other items such as online
portfolio, testimonials, e-commerce store, ability to accept payment through
merchant accounts, policy and warranty information etc.
Anyone can set up a blog, sometimes it can be a challenge to make it look
professional.
A website takes a lot more time, work and money. This works in your favor
if you are trying to portray a successful image (,or you are successful and
want them to know that).
I hope this clears up the debating; I see going on in cyberspace - to
blog or not to blog:
Should I blog? (YES BLOG)
Is a website the same as a blog? (NO IT IS NOT).
Do I need both? (PROBABLY!)
=======
As a (FREE) gift to you - download your copy of "The Ultimate Guide to
FREE Traffic" just go to
http://artistadesign.com
Getting your online business humming can be a daunting task. Having an
expert who can guide you - one who has walked the walk and talks the talk is
invaluable.
Pamela Jacob is just that - she is the owner of Artista Design and
has been working with online businesses for over a decade.
