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Marketing and Promoting Your Home Business
Your source of information, tools and resources for marketing, promoting and advertising a small or home-based business.

  Topics on Marketing and Promoting a Business
Find useful information, tips and know-how on starting your own home-based business from our large selection of articles.
 Marketing Basics 
 Creating a Marketing Plan
 Marketing Research
 Shoestring Marketing
 Competitive Analysis
 Getting Customers
 Networking & Word of Mouth
 Advertising
 Product Marketing
 Marketing Mistakes
 Sales
 Niche Marketing & Branding
 Public Relation Strategies
 Customer Service
 Direct Marketing
 Trade Shows & Other Marketing Strategies
 Network Marketing & Multi Level Marketing
Branding Strategies

 

   Featured Home Business Resource
 

Wholesale Directory, Merchandise Suppliers and Drop Shippers

An important element to creating a long-lasting profitable business is finding good wholesalers willing to work with you. If you are thinking of starting a business, we have compiled a wholesalers directory that offers various products that you can sell for your own small or home-based business categorized by sector.

   Featured Articles on Marketing a Home Business
 

How to Sell to a Big Company: Small Business Guide to Offering Products or Services to Big Businesses

Winning a huge account can be an important step in the success of your new startup business. The big accounts – whether you are looking for your product to be widely distributed or a big corporation using your services – are usually the largest and most profitable accounts.

5 Steps to Creating a Profitable Niche for Your Small Business

Focusing on untapped niche opportunities is often the best approach for a small business. Success is easier to attain if the small business focuses on a more specific and smaller area of its target market, especially during the start-up period, instead of covering the entire spectrum of a particular market.

8 Secrets to Marketing Success

The profits of a business are totally dependent on marketing. Otherwise few, if any, sales will be generated. Learn the 8 secrets business owners can use to greatly improve their marketing success.

Excellent Customer Service: A Must for Small Businesses

Any business, especially a small business, needs repeat customers to survive. To achieve this, a business needs to offer excellent customer service. We interviewed Kathy Doering President of market research agency Ann Michaels & Associates, Ltd., on the importance of customer service to a company.

  Featured E-Books
 

Checklist for Starting a Small Business
This e-book is your step-by-step guide to starting your own home business. 

  Must-Have Books on Marketing Your Home Business
 

  Book Reviews /Summaries on Marketing and Advertising a Business
 

Should you wish to reprint any of our articles, send your request to our Managing Editor using our Feedback form . Copying, reprinting of articles for any purpose other than for personal use is strictly prohibited.

 

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