Focusing on untapped niche opportunities is often the best approach for a small business. Success is easier to attain if the small business focuses on a more specific and smaller area of its target market, especially during the start-up period, instead of covering the entire spectrum of a particular market.
The profits of a business are totally dependent on marketing. Otherwise few, if any, sales will be generated. Learn the 8 secrets business owners can use to greatly improve their marketing success.
Any business, especially a small business, needs repeat customers to survive. To achieve this, a business needs to offer excellent customer service. We interviewed Kathy Doering President of market research agency Ann Michaels & Associates, Ltd., on the importance of customer service to a company.
