Focusing on untapped niche opportunities is often the best approach for a small business. Success is easier to attain if the small business focuses on a more specific and smaller area of its target market, especially during the start-up period, instead of covering the entire spectrum of a particular market.
For a startup entrepreneur, getting the word out about the business is critical. However, looking for ways to market the business can be challenging if you have limited resources or simply don’t want to spend too much money in marketing. Here are 50 ways you can market your business on a shoestring budget for free or low cost.
Any business, especially a small business, needs repeat customers to survive. To achieve this, a business needs to offer excellent customer service. We interviewed Kathy Doering President of market research agency Ann Michaels & Associates, Ltd., on the importance of customer service to a company.