ChiefMarketer.com has an interesting article on brand and marketing trends for next year. The trends are more relevant to big marketers, but we small businesses can always learn from the big boys.

Here are the seven trends that marketing firm Brand Keys predict:

1. An ongoing emphasis on “engagement,” which is defined as “turning on a prospect to a brand idea enhanced by the surrounding context.”
2. More reliance on consumer-generated content.
3. More, more branded entertainment.
4. Media planning will become more “touch point” focused.
5. Using technology and engagement to better communicate with consumer expectations.
6. Expanding the potential of Websites, blogs, and the digital world.
7. Innovation and loyalty will matter more.

Read more about marketing trends from ChiefMarketer.com

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Isabel Isidro
Isabel Isidro is the Co-founder of PowerHomeBiz.com, one of the longest-running online resources dedicated to helping aspiring entrepreneurs start and grow home-based and small businesses. She is also the Co-Founder and CEO of Ysari Digital, a digital marketing agency specializing in SEO, content strategy, and performance marketing for small and mid-sized businesses. With over two decades of experience in online business development, Isabel has launched and managed multiple successful websites, including Women Home Business, Starting Up Tips and Learning from Big Boys.Passionate about empowering others to succeed in business, Isabel combines real-world experience with a deep understanding of digital marketing, monetization strategies, and lean startup principles. A mom of three boys, avid vintage postcard collector, and frustrated scrapbooker, she brings creativity and entrepreneurial hustle to everything she does. Connect with her on Twitter Twitter or explore her work at PowerHomeBiz.com.

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