The good news is that there are solutions that allow the first time
online ecommerce merchant the opportunity to sell their products and
services with much less commitment and cost on the part of the merchant.
Solutions such as Paypal offer the first time ecommerce merchant the
opportunity to go into the online realm and get their feet wet without
drowning. One must follow the standard safety precautions associated with
solutions such as Paypal and they can be on their way to earning an online
income.
The next section will go over what you the merchant, will need to
consider if you think a payment processing system like Paypal will be work
for you or not.
1. Low monthly business volume on your ecommerce website
If you don't have a lot of sales on your ecommerce site, and especially
if they are low ticket items, then you may want to consider using a
pay-as-you go type of merchant account system such as Paypal. Usually these
types of payment processing solutions have a higher percentage rate that
they charge the merchant. Sometimes it can be as high as 15% of the price of
the item being sold by the online merchant.
Typical merchant accounts usually have a monthly charge associated with
the account, whether you sell anything online or not. They also have a lower
percentage rate they charge the merchant, so for higher volumes, the
merchant will end up saving money with this solution.
When deciding what type of merchant account you should get, you will want
to determine the costs associated with merchant processing based on
estimated monthly sales volumes. For instance, if you expect to sell 15
items that cost $25 each on average, then determine how much a third party
processor like Paypal would charge you for that, and then how much a
standard merchant account processor would charge you for the month based
upon the same volume. You will find that in going through this excercise,
you will discover a break-even point at which you will pay less using a
standard merchant account as opposed to the third party processor such as
Paypal.
2. You are new to the whole ecommerce concept
If you are new to selling your product or service online (ecommerce),
then it may make sense to use a 3rd party processor, such as Paypal to
handle your online payments. This way, you aren't forced into any long term
contracts, and can discontinue using it if your business isn't working. In
most cases you can do this without having to continue to pay additional
fees, such as a monthly service charge, to the this type of merchant account
processor. With Paypal, it is easy to start up the online processing again
without any additional costs, if you choose to give your online business
another try.
3. You sell your items on Ebay
Ebay is one of the largest selling platforms on the Internet today. Ebay
became so successful, they even purchased Paypal. Ebay does accept payments
through other means besides Paypal, but they set it up so that it is easier
to perform your transactions through Paypal than other methods.
If you are doing a huge number of transactions through Ebay, it may make
more sense to use your own merchant processing account as you will save a
lot of money. However the average Ebay seller usually doesn't have the
volume to justify using their own online merchant account unless they are
already using it for another online business.
Different needs for the ecommerce merchant require different solutions.
By no means is there a "one size fits all" type of solution. Merchant
processing solutions that work well for one online merchant, may spell
disaster for another. The best thing an online merchant can do is to
determine their expected sales volume, and their needs, and then find a
solution that best serves them. For merchants who are new to ecommerce, and
don't expect to generate a lot of volume, Paypal can be a good solution to
get them started.
About The Author:
Learn what kinds of tools you need to become a successful online merchant
at http://yourecommercesite.com
. Read ecommerce articles from
http://www.yourecommerceinfo.com/ecommerce-articles and take this
free ecommerce course at
http://psiphonconsulting.com . See Paypal Solution at:
http://yourecommercesite.com/ecommerce-tools/paypal.html