We have seen many small online retailers focusing on how to increase
their traffic, dedicating big chunks of their budgets into getting visitors.
Unfortunately, once the visitor lands on their website, they do not know
what to do to convert them into buyers.
Turning visitors into buyers, however, is not simple. There are several
factors that you need to consider and improve on to entice visitors to spend
their hard-earned cash on your website. Here are some of the important
factors:
- Simplicity or ease of use
- Attitude and accessibility
- Responsiveness or the quality, speed and helpfulness of your email
replies
- Transparency of your policies including privacy and return policies
- Selection and presentation of products
Conversion rate is the measure how many browsers become buyers. According
to
Internet Retailer Magazine, “conversion rates
generally average in the 2.5% range, but rates that reach 8% are not
uncommon and some sites report conversion rates of 18% and higher.”
We think every Internet retailer, big or small businesses alike, should
want to be in the high end of that conversion rate range. Imagine the
increase in sales your site could generate if your conversion rate increased
by a couple of percentage points, more so if it means seeing conversion
rates jump from 2% to 18%!
If you want to increase your website’s conversion rate, we provide tips
in this series to help you convert more browsers into buyers. These tips are written
with the small business Internet entrepreneurs in mind, and avoid strategies
that may be working well for the big boys (e.g. in-store pick up of online
orders has been a huge conversion driver for multi-channel marketers because
it saves customers shipping fees).
This series is divided into four articles:
About The Author:
Nach Maravilla is the President and CEO of PowerHomeBiz.com. For
information on starting a
home business visit
PowerHomeBiz.com
