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Many small and large businesses are still trying to understand the basics
of podcasting technology. There are many articles and white papers that can
educate people on the basics of podcasting 101. If you are looking to
educate yourself more on podcasting for your business you can read the 6
blogs that are available at http://blog.podblaze.com
So exactly how does marketing with podcasts work? Think of podcasting as
a communication tool for your business. How do you currently use marketing
tools such as: your website, newsletter and email marketing? You probably
use these mediums to communicate messaging to your target audience. But
there are some problems with trying to market through these communication
channels.
People don't always get your email due to overly aggressive Spam filters.
They don t come back and visit your website, or read your newsletter. People
actually have to make an effort to read your content. If you have a podcast,
they can actually stream the audio and let it play while they are doing
other tasks at their computer. People tend to multitask in order to be more
efficient with the use of their time. Additionally, most users tend to
prefer value added audio content that is specific to their areas of
interest. Your quality audio podcast content also tends to have a higher
perceived value by your target market.
Providing value added content is what your business should be focusing
on. Podcasting is only a communication tool, and your podcast is only as
good as the content that you provide to your audience. Make sure that you
produce relevant content and not just a rambling piece of audio. Follow the
best practices that I wrote about in my last article.
Most businesses need to be made aware of the increased online visibility
that podcasting can provide. Your podcast could be in front of 40 million
iTunes listeners if you have made an iTunes compatible RSS podcast feed;
multiple Blog directories or specialized podcast ping directories such as
http://www.freshpodcasts.com or http://audio.weblogs.com Verify that the
major podcast ping directories receive a ping every time you add a new show
to your podcast RSS feed.
Additionally, the search engines will look at the RSS podcasting feed and
spider the show notes that are tied to your podcast as well.
Here are 6 of the 7 reasons that your business should be podcasting and
some of the business benefits that you could derive from a properly executed
podcast...
- Increase your marketing reach and online visibility
- Improve your sales & conversion rates
- Regular line of communication with subscribed listeners
- Value added content increases loyalty
- Industry news and trends sets you apart from the competition
- Interviews with leaders in your particular niche will establish your
business as a respected leader in your niche or industry.
You can get the 7th reason and learn even more about using podcasting as
a business marketing tool by reading these 6 podcasting business blogs at
http://blog.podblaze.com
So don't wait any longer; start podcasting today and leverage this audio
technology for your business
