Is your at-home business stalling out?
Building a business from the ground up is hard under any circumstances. When you’re working out of a home office (or your living room), it’s that much more difficult.
These five strategies can break you out of your home business doldrums without necessitating a dramatic lifestyle change.
1. Do Something You Love (Really)
The hope is that you took care of this one when you first launched your home business. If not, there’s still time to refocus without disrupting your flow. Without dropping any clients or customers outright, make it known that you’ll be transitioning to another line of work. Frame the move as a necessary sop to your personal well-being. Maintain legacy accounts for as long as necessary to effect an orderly transition to fellow service providers.
2. Focus on Scalable Opportunities
Sometimes, the best cure for diminishing returns is simply to work harder. Look for scalable work-at-home business opportunities that offer substantial upside for those willing to put in the hours. Fundraising distribution is a great example: according to the fundraising experts at ABC Fundraising, a fundraising distribution network, talented distributors who work at least 40 hours per week may earn $5,000 or more per month — easily replacing a full-time income.
3. Don’t Be Afraid to Get Out of the House
Who said work-at-home business owners had to be shut-ins? If you’re serious about growing your at-home enterprise, you need to get out of the house every once in a while to meet clients, run errands, or simply to enjoy a change of scenery. Find a few choice places — the coffee shop, library, park — to take meetings or catch up on work, and let your productive juices flow.
4. Create a Dedicated Space of Your Own
If you don’t yet have a dedicated home office, you’re probably not maximizing your work-at-home productivity. According to home office expert Laura Vanderkam, a great home office should be space-efficient, ergonomic, homey, and flooded with natural light. To minimize distraction, it should also be set apart from the rest of your house, preferably in a dedicated room or outbuilding.
5. Invest in a Public Presence & Outreach
Even if you have all the work you can handle, you need a web presence and outreach plan to generate a steady stream of leads. After all, you never know when work will dry up — or, conversely, when you’ll have enough on your plate to consider bringing subcontractors or full-time employees on board.
What’s Your Secret to a Successful At-Home Business?
No two home business owners are quite alike. Your “secret sauce,” such as it is, is apt to be an entirely unique recipe, a mix of the disparate spices and starches you’ve picked up in the course of your life and career.
That your at-home business recipe has its idiosyncrasies should not preclude you from sharing it with the wider world, though — or, at least, offering up hints to those looking to follow in your footsteps. As your enterprise grows, they’ll no doubt turn to you for guidance.
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