Business analytics play a big part in the corporate world. You might be skeptical about that statement, but studying data and figures is the reason why large corporations stay on top of their chosen industries. Take online retail giants Amazon as an example. When they altered their recommendations system so that it became part of the entire browsing and purchasing … [Read more...] about Why You Need to Pay Attention to Analytics in Business
Analytics is one of the most powerful tools in your home business’s arsenal. There’s a huge amount of information available to any business that is ready to embrace it; data is one of, if not the most important resources that a company can possess. Using data allows you to drive change, increase positive results, and support the steady growth of your business. Being … [Read more...] about Why You Should Be Using Analytics to Drive Your Home Business Growth
Top management has approached your marketing team with a report stating the following: Revenues from your online store are non-existent The number of visitors to your site has been rapidly decreasing since the launch two months ago Your two main competitors are present on the main search engines using the popular buzzwords in your industry and your site is buried … [Read more...] about A Practical Framework for Website Analysis
Part 6: 7 Steps to Successful Website Development STEP 6: Promote Your Web Site and Measure Its Results 1. Do you have a plan in place to market your website? You cannot create a website and simply expect visitors to come: it just doesn't happen that way. You need to develop strategies how to lure visitors to your site, make them stay and compel them to do … [Read more...] about Promote Your Web Site and Measure Its Results
Understanding your website's traffic patterns is a crucial component of your marketing mix. The information in these logs is collected as visitors find and move around your site at their own volition. So, it's "market research that cannot lie" - and therefore provides unprecedented insights that can help you to strategize not only for the future development of the site itself, … [Read more...] about Understand Your Website’s Traffic Patterns
Many small business owners are disappointed by the ability of their websites to generate new business. Simply having a web site does not guarantee its effectiveness as a marketing tool. If your website is unable to consistently generate new leads and prospects you may well be disappointed in your investment in your website. Does this sound familiar? If so, you may be making one … [Read more...] about Why Doesn’t My Small Business Website Sell?
Imagine that you own a beautifully designed yacht. It looks great on the surface of the water, with superb lines, gleaming decks, a well-appointed galley . . . but you're having real trouble getting out of the harbor and you can't figure out why! You investigate, and you find that beneath the surface your beautiful boat has a number of slow, silent, leaks. None of them are … [Read more...] about Is Your Website Springing a Leak?
Measuring and understanding your Web site's performance is a process that is sometimes placed permanently on the "back burner". Knowing how and why your site performs the way it does, however, can lead to greater success. In the article How to Measure and Improve Site Success, I looked at how to improving site success through marketing planning and project evaluation. … [Read more...] about How to Measure and Improve Site Success: Web Metrics
The economy is still in doldrums, and your online business may be slightly slower than usual. But it's always a good time to take stock of what's working for you, and what needs some attention - including your Web site! Here are my suggestions for a great tune-up audit. Take a fresh look at your site and ask these questions to help you improve your web site: 1. Is your … [Read more...] about How to Improve Your Web Site
Many home-based online entrepreneurs keep their eyes on the ball, but fail to stop to check the score. In the rush to be online, these entrepreneurs focus too much on where they are going - e.g. increasing their traffic and sales, marketing their sites, improving their content, attracting a community of loyal visitors, and other goals. While important for the success of an … [Read more...] about How to Use Web Metrics to Improve Your WebSite