Photo by Priscilla Du Preez on Unsplash Developing a home business is definitely rewarding. You are your own boss, call the shots, and get to watch your home business idea blossom each day. Pretty cool. However, many home business owners fail to see their business as an actual brand. In fact, many small businesses don’t think building a strong brand is necessary, it’s only a … [Read more...] about 7 Cool Products to Promo Your Brand
Photo by Štefan Štefančík on Unsplash Trade fairs are valuable sources of exposure and intelligence gathering on markets and commercial operations. They are "live and direct" and the best source of information in a given sector, and are also the largest nerve center for exchanging views and identifying emerging trends. Therefore, they are tools that must be used in an … [Read more...] about How to Use Trade Fairs as a Strategic Marketing Tool to Make Your Business Grow
No matter your industry, you must be able to effectively advertise and market your small business in order to be successful. Lawyers, designers, bakers, brewers and everyone in between must represent their brand in a positive way and get the word out about their products or services. Since the average small business owner already has a full plate with running the company, the … [Read more...] about Small Business Marketing with Printed Promotional Items
A company will not do well without a solid base of customers. There can be no customers if no one knows about your company. This means that the owner of the company needs to come up with a good marketing campaign. Smaller companies may not have enough money for a fancy advertising effort. However, using promotional pens could be a great way to get your name out there. Pens … [Read more...] about Why Use Promotional Pens to Market Your Business?
Recently, I stopped by a new car wash in my town and while preparing to insert my six quarters into the machine to start the cleaning process, the owner came over to me and thanked me for stopping in. He also handed me a pen that had the name and address of the car wash imprinted on it. The fact that the owner was going around passing out free promotional pens to patrons … [Read more...] about Promotional Products in Your Marketing Plan
Promotional products are one of the oldest – and most effective – ways of advertising a business. Every year, American businesses spend an average of $20 billion on promotional products, giving away anything with logos such as wearables, writing instruments, bags, desk items, calendars, glassware, and many more items. The success of promotional products hinges on the … [Read more...] about How to Use Promotional Products to Market Your Business