Tag: Pricing Strategies
How to Charge Higher Fees: Secrets of Value Pricing
Why is it that some service business owners charge (and receive) much higher fees than others? Learn how to charge higher fees and know the secrets of value pricing.
15 Pricing Tips for the Small Business Entrepreneur
Pricing your products or services is one of the hardest decisions you will make as an entrepreneur. Here are some tips that you could use in determining the prices in your small business.
Managing Retail Price-Point and Margin Pressures
The greatest challenge independent retailers are struggling with right now, even more than depressed traffic counts, is getting full margins for their goods.
Global Wholesale Distribution and Price Market Research
One business you can start on the Web is global wholesale distribution. Learn how to do price market research for your global wholesale product sourcing business.
Pricing Your Lawn Care and Landscaping Services
The price you set for your lawn care services depend on a number of factors. Learn how to start the price for your own lawn care and landscaping business.
Selling a Price Increase in a Soft Market
Selling a price increase can be difficult in nearly any type of situation, but trying to sell one in a soft market can be downright brutal. Yet, as unpleasant as it can be, it is often essential.
How to Price Your Wedding Photography Business
Pricing your wedding photography business is not an easy task. In fact, even established photographers with years of experience in the business still find themselves tweaking and adjusting their price list.
Price Increase: How to Sell to Your Customers
Are customers threatening to switch vendors because you plan to increase prices? Learn how to communicate and sell your price increase to your customers
Why You Should Not Cut Your Prices
In today’s marketplace, offering discounts seems to be the number one technique people are using to try and get business. Learn why you should not cut your prices
How to Present a Price Quote
Here’s a critically important copywriting technique I use when writing sales letters and proposals for our own direct marketing services and for our clients. It’s all about “price”. I see it all the time. And perhaps you do too. Letters and proposals that bury the price at the very end of the document. By explaining […]
Pros and Cons of Discount Pricing During the Holiday Season
As small business owners, managers, and marketers one of the issues we must confront each holiday season is whether or not to give price discounts as part of your planned marketing programs. The uncertainty can seem enormous. How much should the discount be? When should you run it? In what situations should it apply? Will […]
Value-Based Pricing Strategy for Your Business
You may be leaving profit on the table if you are basing your pricing on cost rather than the value / benefit equation. Learn what is value-based pricing and how to use it for your business.
