One step towards generating more leads and business is to be published. Learn the checklist you need to include in your press kit to increase your chances of publicity.
A musician spends years honing his craft. He writes world-class songs and performs them in a manner that moves his listeners to tears. He records a demo tape and sends it to record labels. He gets a contract and becomes rich, famous and adored. The lesson: demo tapes are the secret of becoming a famous […]
If you are looking for ways to attract new customers to your business, free publicity is by far one of the best ways to do it. Learn five key steps to getting free publicity for your business.
When your business has little or no advertising budget, the best thing to do is to get people interested in your company. The most effective way to do this (with the least cost) is to send a newsworthy press release.
E-mail is the way most publicity seekers get in touch with reporters to score that precious coverage. Learn how to get reporters to open your email to get publicity
You worked hard to get a story on your business in a popular website or your local paper. Don’t let your efforts ends there — here are seven tips to help you maximize your online and offline publicity:
Yvonne Buchanan, a public relations expert, shares her insights on how a small and home-based business can make effective full use of a public relations campaign.
Internet marketing should go beyond the search engines. Learn how to use public relations and publicity to get more traffic and sales for your website.
Many think that sending out a press release is enough to generate publicity for a business. While press releases are an integral part of a PR campaign, it is not the only one. Determine the components of a successful PR/Publicity campaign.
Many new Internet marketers overlook one of the most effective marketing tools — press releases. Know how to craft press releases that gets results.