Small business owners and home-based business have to be constantly looking for new leads and prospects to increase their chance to survive and grow their business in such hectic times. Statistics show that small business are responsible for about half of the employment rate and still counting in the United States, but also state that these business need to develop … [Read more...] about Press Kits: How to Increase Your Chances to Get Publicity
Press Release
Smashing the Myth of the Press Release
A musician spends years honing his craft. He writes world-class songs and performs them in a manner that moves his listeners to tears. He records a demo tape and sends it to record labels. He gets a contract and becomes rich, famous and adored. The lesson: demo tapes are the secret of becoming a famous musician. Wait, you say, the demo tape was just a tool, just his way … [Read more...] about Smashing the Myth of the Press Release
Learn the Five Key Steps to Getting Free Publicity
For many of us, the idea of getting free publicity can be a confusing and daunting task. So why do it? Because free publicity really works and if you are looking for ways to attract new customers to your internet business, free publicity is by far one of the best ways to do it. I am going to share with you five key steps to getting free publicity for your products. They go … [Read more...] about Learn the Five Key Steps to Getting Free Publicity
4 Steps to Writing a Newsworthy Press Release
When running a business, whether it is located on Main Street in your town or online, publicity is essential. When a small business has little or no advertising budget, the best thing for the owner to do is to get people interested in your company. How do you do that with a limited budget? Write a newsworthy press release and send it to the editors of local and national … [Read more...] about 4 Steps to Writing a Newsworthy Press Release
How to Get Reporters to Open Your Email
You know that getting publicity is vital to the health of your business. You probably also know that e-mail is the way most publicity seekers get in touch with reporters to score that precious coverage. Here's what you don't know: The vast majority of e-mails sent to journalists never get read. Bottom line: if your e-mails don't get read, you have no shot at getting the … [Read more...] about How to Get Reporters to Open Your Email