A PPC campaign is the quickest way to get a new customer on board, but it can be expensive and become ineffective if not managed properly. A good paid media campaign consists of three stages: 1) Audience Research 2) Strategy Planning 3) Campaign Execution The first step in determining whether or not it's time for a PPC campaign is assessing your audience. You need … [Read more...] about When Do You Know It Is Time for a Pay Per Click Campaign?
Pay Per Click Advertising
Which Ad Platform Is Best for Your Type of Business?
New business owners often struggle to understand digital marketing. They recognize its importance but don't know which techniques they should use. The internet isn't of much help in this situation, as they find conflicting advice and opinions about what works and what doesn't. However, they must master this form of advertising or risk going out of business. The internet remains … [Read more...] about Which Ad Platform Is Best for Your Type of Business?
How White Label PPC Can Help You Reach Your Agency Goals
You’ve been furiously working hard to grow your digital marketing agency, but now it feels like you might be going in the wrong direction. There are too many hours spent on social media and not enough time left over for real work, so with some reluctance, you decide to cut down on staff a little bit. The revenue is still flowing (thankfully), but what happens when … [Read more...] about How White Label PPC Can Help You Reach Your Agency Goals
The Advantages of PPC Advertising
Pay-per-click, also known as PPC, is a hugely effective tool for digital marketing and can amplify your brand awareness, bring new leads to your website and increase conversions in a matter of minutes. If you are unsure or you are trying to convince your boss or client about the advantages of PPC advertising then continue reading because this is the article for … [Read more...] about The Advantages of PPC Advertising
Types of Advertising for Small Businesses That Would Benefit from Promotional Products
If you are a small business and are looking to grow your client base and increase your revenue quickly, build awareness of your brand by investing in advertising. There are many ways small businesses can advertise their products. Investing expertly in advertising can lead to a high return on investment and attract more customers to your business. As a small business, you need … [Read more...] about Types of Advertising for Small Businesses That Would Benefit from Promotional Products