Using Google AdWords can be a good way of directing targeted traffic to your website. However, you need to make sure that you use it in the right way, in order to optimize its effectiveness.
It’s important to take time to understand how to use Google AdWords effectively before you start your campaign. If you do not do this it’s easy to make mistakes which can have an adverse effect on your online marketing efforts.
Start by making sure that your website is worth being directed to. There is little point in directing traffic to your website if it’s going to bounce right off again. You need to make sure that you work on your website before you direct people to it. Take a look at your website from the point of view of a user and be honest about its quality. You can then make any necessary improvements before you start your AdWords campaign.
These improvements should include making sure that your content is strong and relevant. It’s important that the content which users are directed to is directly relevant to the ads that you create.
Make sure that the ads you create are strong
You cannot simply start an AdWords campaign without building your knowledge of AdWords techniques. This includes having an ad concept which is strong. Think about aspects such as who you are trying to appeal to and what need you intend to address. This will help you to create a Google AdWords campaign that works.
Monitor the effectiveness of your campaigns
Using Google AdWords is not just about setting up the campaign initially. You also have to monitor its effectiveness. Make sure that your click through rate (CTR) is at least 3%. Check which of your keywords attract the highest CTR and concentrate your efforts on them.
You also need to pay attention to your average position. You can find this position in your campaign stats. Obviously, you want your average position to be as high as possible. For instance, if your average position is 2.5, this means that your ad is likely to be shown in third or fourth position on a search engine results page.
Remember that you do not have to use Google AdWords
Although many businesses benefit from using Google AdWords, it’s not essential for all businesses. Some small businesses may find that Google AdWords does not work for them. There can be several reasons for this:
- Learning how to use Google AdWords is too time intensive.
- Competition from larger brands is too intense.
- Analyzing results is difficult because most buying activity is completed offline.
Each business has to decide whether using Google AdWords is the best option for them.
If you decide that using Google AdWords is a good choice for your business remember that it’s not a race. You need to take time to make sure that you develop campaigns which deliver the best possible results. Learn as much as you can about how to optimize the use of AdWords and put this knowledge to good use.
- Can I Afford a Publicity/Public Relations Campaign?
- Explode Your Holiday Sales with an Internet Marketing Campaign
- What is Search Engine Marketing?
- Using Cost-per-Action to Track Online Marketing ROI
- How Sponsored Search Can Help Attract Customers to Local Businesses