We all know that despite the pages and pages of websites that will show up after you click ‘enter’ on the Google search bar, only the first page deems relevant. So, how do you make it to the first page? With the World Wide Web’s quick-changing domain system, it’s hard to stay inside the loop. However, with the help of search engine optimization (SEO), it is possible to … [Read more...] about Why Businesses Need SEO To Take Their Brand To The Next Level
Local Marketing
Marketing Your Local Business With Google My Business
When I first launched my computer repair business, targeting suburbs in my local area, I used a number of marketing strategies. I tried a traditional leaflet drop, reaching 5000 homes but with little return on my effort and investment. I launched a Google Ads campaign (then called Adwords) which proved hugely successful and was my main source of leads in the coming years. But … [Read more...] about Marketing Your Local Business With Google My Business
What Are the Benefits of Local SEO?
As more consumers abandon brick-and-mortar businesses in favor of online retailers, a refined search engine optimization strategy becomes all the more crucial for small businesses and corporations alike. According to a 2020 study, the number of online shoppers just cleared the two-billion mark, forcing companies to set generous digital marketing budgets. If you’re a business … [Read more...] about What Are the Benefits of Local SEO?
7 Ways to Increase Your Local Business Search Visibility
If you want your local business to soar, you also have to think about its online presence. That’s where local SEO tactics come along to help increase your search visibility and have your business more discoverable to thousands of online users around your area. Based on advice from reputable SEO Melbourne-based companies, these are the seven best ways you can increase your … [Read more...] about 7 Ways to Increase Your Local Business Search Visibility
How to Get the Most of Your Local Chamber of Commerce Membership
Since the major part of a small business typically comes from business to business services, it is essential to maintain a positive standing with the local business community. It is of value to you to join as many business type organizations as possible in your town, including your local Chamber of Commerce. Most towns and all cities have chambers of commerce. The chamber … [Read more...] about How to Get the Most of Your Local Chamber of Commerce Membership