Leaflet or Circulars distribution is one of the low-cost ways many small and local businesses advertise and spread the word about the products and services they offer.
You can have some leaflets printed rather low-priced and distributed in the neighborhood and in the local community. The response rate can be anywhere from 1% to 5%, depending on the quality of your copy and graphics, as well as targeted distribution. The key here is distributing the leaflets to the right target market — if you are a lawn care business and you distribute leaflets to apartment dwellers (that has no lawns!), then you’ll get zero results.
There’s a number of methods of letters distribution – the one that you choose depends on your funds and the expected response rate.
This is when your samples is put through the letter box on its own, without any other pamphlets competing for the recipient’s attention. This type of delivery also allows you to carefully target the distribution.
Flyers Delivery companies predominantly post according to postcode sectors, although many offer extra targeting down to council boundaries or street-level.
Solos distribution is the most pricey form of postcards distribution because of its targeted nature and the fact that cards are be posted on their own. However, the improved sales |business} often makes this useful.
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Shared Leaflet distribution
This is when your circulars is delivered together with up to 4 additional leaflets. Although the pamphlets may be promoting companies in different trades you are still competing for the home owner notice. This makes this type of distribution not as successful.
In addition, highly targeted flyer distribution is not possible because the other agencies are unlikely to want to aim your exact target audience at the same time as you wish to. Therefore shared distribution is carried out over postcode sectors.
Shared delivery can often be 50% cheaper than solos distribution, so even with its lower calls it is often a preferred option.
Collated in Local Local newspapers
The chief advantage of having your menus inserted in the newspaper is that deliveries of these local newspaper stand to be very consistent. Therefore you can be relatively sure that your samples are reaching peoples business rather than being put in the bin.
This method is also inexpensive as the delivery is already being made. Therefore newspaper companies can charge less than solus or shared distribution methods.
This cost-effectiveness is often countered by the lower effectiveness of the postcards. A lot of people do not read newspaper so they’ll by no means even see the samples hidden inside of it.
Positioned on Car Windshields
Check first in your local county if there are regulations preventing putting leaflets on cars’ windscreens. Some areas may have strict rules requiring businesses to pick up any samples that have blown or been disposed of on the road.
Also be cautious and make sure that you don’t unintentionally damage the automobile in some way or encroach on personal estate. To avoid damaging automobiles it’s advised not to place the leaflet under windscreen wipers. However, be aware that loads of people find this particularly annoying, particularly if the heavy rain has destroyed the circulars or they only see it after starting their cars. Getting someone irate before they see the leaflet is not the best way to generate a receptive customer and will most certainly get your leaflet dumped straight to the trash.
With the above in mind the size of the leaflet is often the key here. Print thick A6 or A7 flyer’s, even business card size circulars , and place them between the rubber seal and the window glass of car drivers’ doors.
Handing out flyer’s
Again, similar to placing postcards on automobiles, smaller postcards tend to work better as people can then put the postcards in their wallet instead of throwing them away.
Hand out the flyer’s in a busy small area so that people find it hard to avoid you. When handing out the samples look proactive, make eye contact with the recipient and say what it’s about, such as “Half price smoothies or buy one get on free .” That way people will be much more likely to take your letters, and those that don’t probably wouldn’t have been paying attention any way.
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Category: Advertising Strategies