In spite of having different marketing channels, ever wondered why emails are preferred by most marketers, for acquisition and retention? Emails have the advantage of being hyper-personalized and the ability to reach the subscribers’ inboxes while being cost-effective. For a highly converting email campaign, you get an ROI of $44 for every $1 invested and this motivates many … [Read more...] about 15 Tips to increase the email CTR by 200% higher
How to Email Marketing
How to Combine Inbound Marketing with Outbound Marketing to Amplify Results
Before inbound marketing took over, businesses were able to gently position themselves in front of the customers using traditional marketing tactics, such as television, newspaper ads, and radio advertising. However, with the advent of the internet, social media, and changing consumer behavior, brands were forced to switch to modern advertising methods to remain visible. It’s … [Read more...] about How to Combine Inbound Marketing with Outbound Marketing to Amplify Results
Ways to Manage Your Sales Without Leaving Your Inbox
Email is an important communication and marketing tool for every business. It is convenient, fast, and personal without being intrusive. You can manage your sales without having to make calls or leave your office. Keep reading to learn about a few tips to manage your sales in your inbox. Subject Line The subject line of your sales email should be short, personal, and … [Read more...] about Ways to Manage Your Sales Without Leaving Your Inbox
5 Tips to Build an Effective Content Strategy for Your Event Marketing
When it comes to event success, organizing, running, and reporting are not the only things that matter. A well-design content marketing strategy also plays an important role. Here is the truth: if you don’t put any efforts into marketing, your event will likely fail. You will invite the best speakers, book the most comfortable conference hall – but no one will attend your … [Read more...] about 5 Tips to Build an Effective Content Strategy for Your Event Marketing
8 Proven Ways To Rule Out Email Marketing Challenges
Email marketing prevails as one of the top methods for business communication. However, it can prove to be the most dangerous way to communicate too. Even a perfect business can go down in vain if they don’t do their email marketing right. Did you know that over 144 billion emails are sent out every day? Your marketing email can easily get lost in the crowd of your … [Read more...] about 8 Proven Ways To Rule Out Email Marketing Challenges