As an independent e-commerce brand, you will find that growing your audience is not as easy as it seems. If you are looking into marketing options that can help you with your business you should know that one of the best marketing tools is email.
Growing your email list is essential for creating your customer base. Do you want to know how to grow your email list? Well, here are ten effective tips that can bring you the desired outcome.
1. Segment Your Audience
How can you get people to sign up for your email list if you don’t know who they are? The very first step in the pursuit of new email subscribers is getting to know the audience and segmenting them.
Segmenting the audience means that you organize them in different groups based on certain criteria such as age, gender, and preferences.
In order to group them, you first need to see who makes your target audience. Take your current subscribers and make different classifications based on previously mentioned characteristics.
For example, you can send an email to your current subscribers asking them what type of emails do they prefer and make segments accordingly.
Make sure that you automate your email segmentation and your subscriber will be automatically tagged based on their activity.
2. Try out Pop-Ups
Explore new ways and learn how to grow your email list by adding pop-ups to your website.
You might fall under the category of people who find pop-ups annoying. However, think about if you would actually see a relevant offer in the pop-up, would that change your mind?
Relevant information provides value to the user. You need to give users an offer that they don’t want to pass. For example, The Dog Bakery invites its users to provide their email addresses to get special offers for their dog’s birthday.
3. Add a Signup Forms
A signup form is simply essential for growing your email list. Some users may come to your website with the idea that they want to receive your newsletter so you need to provide them with an easy way to sign up.
The best places for a signup form are the header or the footer of the page. It is visible and noninvasive.
Some tend to add the form in the contact page but that is mostly a place for people who want to contact you directly so it is better not to mislead the users.
4. Be Generous through Regular Giveaways
Who could say no to a gift? Host regular giveaways to grow your email list and present your business as user-oriented.
The requirement for entering the giveaway should be adding the email address. Add power words such as FREE, GIFT, NOW to make an effect on the users and urge them to share their email address.
“Your products aren’t the only thing you can give your users. Opt for free tutorials, guides, or whatever your users could find useful,“ suggests Estelle Leotard, the head of content department at BeGraded.
Grab Green, a company that makes personal-care products that are naturally-derived and non-toxic home decided to gift the users who share their email address with a free guide.
5. Offer Discounts on Purchases
Besides gifts, you can offer discounts in exchange for an email address.
Besides improving your strategy on how to grow your email list, you’ll also tempt new users to try out your products.
Here’s how Lindsay Letters does it:
6. Run Contests on Facebook
Are you wondering how to grow your email list through Facebook? Organize contests and giveaways and you’ll easily get the users’ attention.
7. Place Many CTAs on Your Website
Just consider that emails with a single call-to-action increased clicks 371% and sales 1617%. That is how powerful CTAs are.
The more CTAs you have, your chances to get your customer’s email address are getting higher.
The best CTA’s look like a path to valuable information rather than a generic ad. Set clear expectations, use a simple design, and try out call-to-action power words like:
- Sign me up
8. Use the Power of Social Media Promotion
Use your social media accounts to invite users to share their email address. Considering the popularity of social media, there will be users who will come across your social media profile before they get to your website.
Create a post that invites users to share their email if they want to get all the newest information about sales, discounts, your new products, etc.
Besides growing your email list, social media is also good for conversion optimization. If you leverage your social media promotion and use website conversion optimization widgets, you’ll be able to improve your e-commerce success in no time.
9. Combine Email Opt-In and Thank You Page
Thank you page and email-opt in can be a great combo!
Show your customers that you appreciate the trust they put into your business but also encourage them to further explore your relationship by sharing their email address.
The customers will be excited about their new product so they’ll be more willing to get more information from your brand.
10. Collect Emails from Customer Purchases
Many customers are hesitant about giving out their personal information such as their email. That is why customer purchase is a good moment to ask them for their email.
While you are inquiring about other personal information such as their name, surname, address, etc. ask for their email address as well.
You can even make a section where you can ask if they would like to receive extra information and which information would that be. In that way, they’ll know that you’ll only send them emails that they’re interested in.
By applying these effective tips you’ll learn how to grow your email list. As you can notice, these tips are user-oriented, meaning that they work in favor of the user and provide good customer experience. A customer-centric e-commerce brand is always in advantage so make sure to build around your list-growing strategy around that approach.
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