So, you want to help your small business attract a bigger customer base – but how? Luckily, attracting a bigger customer base isn’t as difficult as you believe it to be, and can, in fact, be achieved on a budget. As well as improving your marketing, keeping your customers happy also plays a crucial part in improving your business’s reach. Find out how below. Be Seen It sounds … [Read more...] about How to Help Your Small Business Attract a Bigger Customer Base
Customer Needs
The Secret Formula for Any Business to Succeed Is NPS Score
Be it small or big; every business has to break-even before it starts generating profit. Customer satisfaction as well as retention, both the aspects are very vital for every corporation for yielding revenues. Now, the million dollar question is, how can the corporates measure the degree of affinity of their client or consumer base? Cut to NPS or Net Promoter Score, a … [Read more...] about The Secret Formula for Any Business to Succeed Is NPS Score
Top 10 Ways to Create a Streamlined Customer Journey
The “customer journey” is the entire process that occurs when a prospect or lead is converted into a client or customer. Technically, the journey begins when the prospective customer initiates their search for information that will lead to a solution to their problem or fulfill a need that they have, usually resulting in the selection of a provider or website. However, in a … [Read more...] about Top 10 Ways to Create a Streamlined Customer Journey
How to Succeed Online
Every online entrepreneur must understand the simple rule of doing business on the Internet and how to succeed online: customers rule! Consumer power drive today’s economy. With a simple click of the mouse, the customer can decide whether your business deserves his dollars or not. They can either hit your "Buy" button, or click the "Back" button to go to your competitors. A … [Read more...] about How to Succeed Online
Why Your Customers Really Buy: Book Excerpt from “The New Conceptual Selling”
Below is an excerpt from the book The New Conceptual Selling: The Most Effective and Proven Method for Face-to-Face Sales Planning(Revised and Updated) by Tad Tuleja, Stephen E. Heiman and Robert B. Miller (ISBN: 0446695181 Paperback (trade) 384 pages). This is a book that shows you how to stop selling. This may not strike you as exactly what you had in mind when you … [Read more...] about Why Your Customers Really Buy: Book Excerpt from “The New Conceptual Selling”