Here’s how small businesses can thrive in e-commerce and succeed online, and with some chutzpah, fight side-by-side with the well-oiled big businesses
To survive in sales today, you’ve got to junk the old rules and take a 180-degree turn on what you do when you “sell.” Learn why customers really buy in the excerpt from the book “The New Conceptual Selling.”
What matters most to customers – is it price or customer experience? Learn how to drive more customers to your business by improving customer experience
Customer satisfaction is just the minimum; your goal is to engage your customers. Learn the four emotional building blocks for an engaged customer.
Understanding your customers is an integral part of entrepreneurial success. Learn the questions that can help you look at your customer’s motivations and needs.
Excellent customer service is key to the success of a small and home-based business. In fact, a superior customer service is your primary weapon against giant retailers and big businesses like Wal-Mart. To be able to offer excellent customer service, however, you first need to know and anticipate what your customers want. You should know […]
Try as you may, you can’t prevent some of your customers from being upset or angry. Learn how to manage angry customers and turn them into loyal customers.
For any business to survive, entrepreneurs must focus on their most important resource: customers. Businesses are born with a product, but die without customers.
Trying to get clients when you’re not really sure what they need or want makes you an answer in search of a question. Learn what your clients need and want.