When you're surfing around on the Web to your favorite sites, what is it about them that makes you come back? What MAKES them your favorite sites? Good, reliable information? Absolutely. But you never would have gotten to that great information if they didn't first gain the most important characteristic a Web site must get from you, and what YOU must get from your … [Read more...] about How to Earn the Trust of Your Website Visitors
Many small business owners are disappointed by the ability of their websites to generate new business. Simply having a web site does not guarantee its effectiveness as a marketing tool. If your website is unable to consistently generate new leads and prospects you may well be disappointed in your investment in your website. Does this sound familiar? If so, you may be making one … [Read more...] about Why Doesn’t My Small Business Website Sell?
One of the first steps in starting your own online business is making a website. This website is your place of business and must be treated as such. Your potential customers will visit your site and decide within seconds if they will stay or go. Turning these quick browsers into buyers is one of the major obstacles in building your new business. Below are ten things you can … [Read more...] about 10 Ways to Turn Browsers into Buyers
Your web site is like a fight of stairs into your business. Once you've got prospects to your home page - your online front door - you want to move them to action. If you miss a step or two, prospects will fall and won't make it in the door to your business. If you put the last step first and your first step last, prospects won't find the steps you want them to take. There … [Read more...] about 7 Steps to Web Sites That Sell
In a recent teleconference, I was asked a number of questions about specific problems people were having and what I would do if I were in their position. What do you mean by conversion? Do you mean getting someone to answer the simplest call to action such as read more here or actually selling a product or service? What you're talking about here are two different ways … [Read more...] about How Do I Improve My Web Site Conversion Rate?
Getting visitors to your website is one thing; turning them into customers is a whole different ballgame. If you are selling on the Web, you need to be able to do both well. You need to be able to attract more visitors and then turn them into customers. We have seen many small online retailers focusing on how to increase their traffic, dedicating big chunks of their budgets … [Read more...] about Conversion Rate: 30 Tips on How to Sell Online
High conversion starts with getting the right traffic. Here are specific techniques to help you in targeting and reaching the visitors that are interested to buy from you: 1. The first step in getting the right traffic is to identify your Unique Selling Proposition (USP). Your USP states clearly what your web site offers and how you are different from your competitors. If you … [Read more...] about Conversion Rate: Get the Right Traffic
To improve your conversion rate, your website needs to convey trust and credibility. This will help instill confidence in the shopper and make them buy. Here are ways you can build consumer confidence: 9. Demonstrate that you are a real business. Online buyers have lesser trepidation when shopping in big-name websites such as Amazon.com, Overstock.com or Dell.com … [Read more...] about Conversion Rate: Build Customer Confidence
Your goal for your ecommerce website should be to entice visitors to take action before leaving, preferably by exchanging their hard earned dollars for your valuable products or services. Every single element of your website can and should contribute to this main goal. Here are ways you can improve product presentation on your website: 19. Lead the visitors to your … [Read more...] about Conversion Rate: Improve Product Presentation
If you sell on the Web, your goal should not be to generate a one-time purchase from the customer. Instead, you need to try to make sure that the customer comes back and buys again from you. The best way to increase the likelihood of repeat purchases is to treat customers well after they place their initial order. Here are ways you can cultivate new business from current … [Read more...] about Conversion Rate: Maximize After-Sales Opportunities