Your web site is like a fight of stairs into your business. Once you've got prospects to your home page - your online front door - you want to move them to action. If you miss a step or two, prospects will fall and won't make it in the door to your business. If you put the last step first and your first step last, prospects won't find the steps you want them to take. There … [Read more...] about 7 Steps to Web Sites That Sell
Conversion Rate
How Do I Improve My Web Site Conversion Rate?
In a recent teleconference, I was asked a number of questions about specific problems people were having and what I would do if I were in their position. What do you mean by conversion? Do you mean getting someone to answer the simplest call to action such as read more here or actually selling a product or service? What you're talking about here are two different ways … [Read more...] about How Do I Improve My Web Site Conversion Rate?
Conversion Rate: 30 Tips on How to Sell Online
Getting visitors to your website is one thing; turning them into customers is a whole different ballgame. If you are selling on the Web, you need to be able to do both well. You need to be able to attract more visitors and then turn them into customers. We have seen many small online retailers focusing on how to increase their traffic, dedicating big chunks of their budgets … [Read more...] about Conversion Rate: 30 Tips on How to Sell Online
Conversion Rate: Get the Right Traffic
High conversion starts with getting the right traffic. Here are specific techniques to help you in targeting and reaching the visitors that are interested to buy from you: 1. The first step in getting the right traffic is to identify your Unique Selling Proposition (USP). Your USP states clearly what your web site offers and how you are different from your competitors. If you … [Read more...] about Conversion Rate: Get the Right Traffic
Conversion Rate: Build Customer Confidence
To improve your conversion rate, your website needs to convey trust and credibility. This will help instill confidence in the shopper and make them buy. Here are ways you can build consumer confidence: 9. Demonstrate that you are a real business. Online buyers have lesser trepidation when shopping in big-name websites such as Amazon.com, Overstock.com or Dell.com … [Read more...] about Conversion Rate: Build Customer Confidence
Conversion Rate: Improve Product Presentation
Your goal for your ecommerce website should be to entice visitors to take action before leaving, preferably by exchanging their hard earned dollars for your valuable products or services. Every single element of your website can and should contribute to this main goal. Here are ways you can improve product presentation on your website: 19. Lead the visitors to your … [Read more...] about Conversion Rate: Improve Product Presentation
Conversion Rate: Maximize After-Sales Opportunities
If you sell on the Web, your goal should not be to generate a one-time purchase from the customer. Instead, you need to try to make sure that the customer comes back and buys again from you. The best way to increase the likelihood of repeat purchases is to treat customers well after they place their initial order. Here are ways you can cultivate new business from current … [Read more...] about Conversion Rate: Maximize After-Sales Opportunities
How Internet Retailers are Successfully Improving their Conversion Rates
You work so hard to get visitors to your site, whether through pay per click, search engine optimization, publicity or advertising. But when the visitors are on your site, are they doing what you want them to do? How is your conversion rates? Conversion rates is the ratio of visitors who take a desired action, whether newsletter subscription, membership registration, … [Read more...] about How Internet Retailers are Successfully Improving their Conversion Rates
Conversion Optimization: How to Optimize Your Website for Visitors
Search engine optimization (SEO) gets visitors to the site. What the visitors do (or don't do) once SEO has done its job is up to the site owner or designer. Most visitors view the home page and leave. Wrong products. Weird typeface, confusing navigation it can be anything from color motif to lack of clear prices. SEO gets them there, but it doesn't convert them to … [Read more...] about Conversion Optimization: How to Optimize Your Website for Visitors
10 Ways to Convert Visitors to Buyers
You work so hard to get visitors to your site. You spend money promoting your site either through pay per click search, banner or other forms of online advertising. You may also be spending countless hours optimizing your website content for search engines, in the hope that your site will rank at the top of the search engine results for your most important keywords. You may … [Read more...] about 10 Ways to Convert Visitors to Buyers
