For any business to survive today, it needs to understand how to market to women. The fact is women make 80% of all purchasing decisions. Women are brand loyalists. Your product or service must address their complex, multiple lives as home managers, home-workers, entrepreneurs, caretakers of elderly parents, and professionals. Build a lasting, meaningful relationship with your … [Read more...] about How to Market to Women
Book Review
7 Techniques to Improve Cashflow
Small business owners don’t need to hope for miracles to solve their cash flow problems, according to accountant Caroline Jordan, a business coach and author of the paperback book, Stop the Cash Flow Roller Coaster, I Want to Get Off! “Small business owners have more control over their cash flow than they realize,” says Jordan. Based on financial rescue missions and cash … [Read more...] about 7 Techniques to Improve Cashflow
Book Review: Accounting for the Numberphobic
I hate financial statements. Mention the word accounting and my eyes start to glaze over. I love math, numbers and large Excel spreadsheets -- but there's something about accounting that makes my brain shut down. So I turnover anything about financial numbers to my accountant. And apparently, I am not alone in my thinking. For many small business owners, the phrase … [Read more...] about Book Review: Accounting for the Numberphobic
CEO Material: How to Be a Leader in Any Organization (Book Review)
Below is a review of the book CEO Material: How to Be a Leader in Any Organization by D. A Benton (New York: McGraw Hill) There's an old Yiddish saying that says, “The Bride is too Pretty.” The idea is that it is very hard to have too much of a good thing; though I suppose one can – such as eating too much really good food. However, this saying is usually applied when … [Read more...] about CEO Material: How to Be a Leader in Any Organization (Book Review)
Book: Print-On-Demand Book Publishing
Morris Rosenthal wrote Print-on-Demand Book Publishing: A New Approach To Printing And Marketing Books For Publishers And Self-Publishing Authors to help authors and self-publishers develop a new and more profitable business model of book publishing using Print-On-Demand (POD) book publishing technology. Rosenthal writes: "Print-On-Demand allows publishers to print … [Read more...] about Book: Print-On-Demand Book Publishing