If you are selling or doing business online, you may want to check out the following white papers from different vendors/companies:
- Post-Holiday Paid Search Strategies
- MarkMonitor Brandjacking Index
- Online Businesses Discover Direct Response TV
- The Effect of DRTV on Search Engine Marketing
- The Evolution of Landing Pages
- 2008 ePayment Management Guide
Some of the above will require registration, while some are direct links to the white papers. Skip through the promotional blah-blah, and you will find some gems from these papers. Be prepared though to get some phone calls from these vendors (umm .. “I just downloaded your white paper, and has no interest in your business whatsoever.”)