With so much competition nowadays, a small business needs to create buzz and excitement to survive. That’s exactly what Vicky Prazdnik and Lori Mozzone did in their startup fashion business Curliegirl (http://www.curliegirl.com/).
The duo designs and creates crocheted and knitted hats, bags and scarves, but it was their sexy crocheted cotton thong underwear products that got them lots of attention at the start! As Mozzone says, “The thong has gotten us a lot of attention in the past. In fact, we tried removing them from our website a few times to make room for new items, and without fail someone emails us asking, “what happened to them?” This has earned them a permanent spot on the site!”
Prazdnik and Mozzone, avid knitting and crocheting hobbyists, knew that they needed to create something beyond the standard fare of knitted hats and scarves for them to succeed as a fashion company. They stumbled on the idea of dainty crocheted thong underwear, and went on to create the design and develop the right prototype. Once convinced that they have the right design, they tested the market’s reaction by showing the crocheted thongs in a Valentine’s theme party in New York. Their product got a wild response!
