Internet Retailer Magazine has published several Harris Interactive data that online retailers should note. One of these data is the performance metrics that customers value most, which are:
- Website security = 25%
- Ease of completing a transaction = 20%
- Confirmation upon completion of transaction = 11%
- Ease of navigation = 11%
- 24 hour customer service = 8%
- Ability to compare different products/services = 8%
- Easy customer service access = 4%
- Web page download speed = 3%
- Others = 10%
The items above have always been the concern of online shoppers, but the percentages make it more illuminating.
