Freelance writer Mark Henricks says that self-employment can allow you you to do what you love and love what you can do in his book Not Just a Living: The Complete Guide to Creating a Business that Gives You a Life.
Henricks asserts that not everyone starts a business for the money. In fact, more people are turning to entrepreneurship to support the lifestyle that they have always dreamed of. He calls this under-reported but growing phenomenon “lifestyle entrepreneurship.”
Studies support his assertion. According to the market research company Warrillow and Co., as many as 90 percent of the roughly 20 million American small business owners appear to be motivated by lifestyle more than money. In a 1999 Lou Harris survey, it was found that money was the main driver for very few small entrepreneurs and self-employed people. Instead, nine out of ten entrepreneurs said a desire for independence prompted them to become entrepreneurs.
The book provides practical tips and advice on how to create a business that offers both financial gain, as well as satisfaction, personal fulfillment and joy.
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