A website is an essential part of any business or company and having a good one is what makes you stand out. You want potential customers to buy your products or services and with a good website, you have a higher chance of getting their business.
But you may be asking yourself what makes a good website design?
There are many factors that come with having a good website design that may not be that obvious to you.
Keep reading for seven essential tips on what every website should have.
1. Start Off Simple
You don’t want your website to be over cluttered and confusing when a potential customer comes across it. A website needs to be simple and straight forward. You will also want it to be easy to navigate so clients know exactly where to go when they reach your website.
A clean and fresh design for your website will also make it look visually appealing. Simplicity will be the best way for your website to look nice and work efficiently.
Another reason why you should keep your website design as simple as possible is because of the loading time. Loading a website that has a lot of unnecessary details will take much longer than loading a website that is more simple. You don’t want potential customers to sit around waiting for your website to load because this may lead them to click off and finding something else.
Less is more when it comes to your website. Don’t add a bunch of unnecessary features that do not serve a purpose.
2. Keep It Consistent
When it comes to your overall website design you will want to keep it as consistent as possible. This is another way to make it so potential customers don’t get confused with ever-changing pages.
You will want to keep your theme and design of your website the same especially if you’re redirecting customers to a new page on your website. On your website, your font, sizes, headings, sub-headings, and button styles must be uniform throughout your website design.
A good way to keep your website consistent is to plan out the design and finalize it before changing everything. You will want to be completely sure with your design before working on each page.
Keeping your website consistent can help save you time in many different ways. You will know exactly what each page will look like so it will be easy to create them. Also, you won’t spend too much time changing things on your website because you want it all to look the same.
3. Fonts and Readability
So far, all of our tips have related to one main thing and that s make sure your customers are not confused when it comes to viewing your website. This also goes along with what fonts and headings you should use on your website.
Text is the most important part of your website because it gives your customers all of the information they need. You will want your typography to be clear and consistent while also using keywords. Check out this website for Breakout Games that displays clear headings and makes everything easy to navigate.
4. A Mobile Site
Viewing a regular website on your mobile device is sometimes a bit difficult and doesn’t load correctly. If you want to give your customers the best possible experience on your website, then you should also provide them with a mobile option.
You also can try harder to make your website mobile-friendly. Smartphones are taking over and even more convenient for people to access then computers nowadays. So make sure smartphone uses can easily access your website and don’t get discouraged if it does not load correctly on their phone.
5. Innovative but Not Distracting
We’ve talked about keeping your website simple but you don’t want it to be boring! A unique and innovative design requires lots of creativity and talent. An interesting website is a great option as long as it isn’t too over the top and distracting.
Famous companies like Apple and Google use a unique and innovative design but also focus on using a lot of white space. This is an important tip because the less distracting your website is the more professional it looks. You may note that from your own experience website with busy and distracting designs seem cheap and unprofessional.
6. Understandable Navigation
When it comes to potential customers navigating your website you want to make it as easy to understand as possible. People will stay longer on your website if they can navigate it easily. This is another instance where if your navigation is hard to understand then potential customers may get frustrated and move on from your website.
Keep your navigation simple by providing a navigation bar on the top or on the side of your website. This is the easiest way to display your navigation because it is what people expect.
You also may want to follow the “three-click” rule when you are designing the navigation for your website. This means that potential customers should only have to click three times or less to get to the place they want to go.
7. Effective Visuals
Using photos on your website is also very important as well as where you should place them. You may want to use arrows to point out something important on your website. Make sure your visuals are planned out before you put them into your website.
Your visuals should direct potential customers on what to look at and where to go. You will want your visuals to aid in the look of your overall website. They should not be number one on your list but they should all have a meaning when placed on your website.
What Makes a Good Website Design?
Good website designs are essential to any and all businesses and companies looking to gain new clients. You’ll want to take the time to first plan out the elements to your website so they all have a function in the end.
Now that you’ve learned what makes a good website design, you can bookmark our blog and keep checking back for more business-related tips and tricks.
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