Is your online store not performing? Is your web traffic decreasing? Is your site buried deep within the search engines? Discover a practical approach to analyzing your web site and improving its performance.
Website Analysis
Promote Your Web Site and Measure Its Results
In part 6 of 7 Steps to Successful Web Site Development, learn how to promote your website and measure its results. Plan how your website will reach its target audience and achieve its objectives
Understand Your Website’s Traffic Patterns
Understanding your website’s traffic patterns is a crucial component of your marketing mix. The information in these logs is collected as visitors find and move around your site at their own volition. So, it’s “market research that cannot lie” – and therefore provides unprecedented insights that can help you to strategize not only for the […]
Is Your Website Springing a Leak?
Imagine that you own a beautifully designed yacht. It looks great on the surface of the water, with superb lines, gleaming decks, a well-appointed galley . . . but you’re having real trouble getting out of the harbor and you can’t figure out why! You investigate, and you find that beneath the surface your beautiful […]
How to Measure and Improve Site Success: Web Metrics
Measuring and understanding your Web site’s success is a critical process. Learn some of the key web metrics to help you measure your website success.
How to Measure and Improve Website Success
Measuring and understanding your website’s success is a critical process that is sometimes overlooked. Many times, marketing efforts stop at getting traffic to the site. Traffic alone, however, does not result in website success. By “connecting the dots” between your marketing programs and end results, you can improve performance. Ultimately, site success depends on how […]
How Do I Improve My Web Site Conversion Rate?
Learn how you can improve your website’s conversion rate, and the common questions small businesses have in improving their website’s performance.
How to Use Web Metrics to Improve Your WebSite
Many online entrepreneurs fail to properly understand and utilize their site’s metrics. Here’s an in-depth look on how web metrics and statistics could be used to achieve traffic, marketing, sales and customer service goals.
Using Web Analytics to Solve Your Business Problems
Web analytics is an important tool to help understand the business, gain deeper insight into visitors and customers, and solve business problems. Here are common problems solved by the proper use of web analytics.
How to Track Website Performance
Making your website live is just the first step. It is important to track and measure the website performance. Learn the measures and metrics needed to monitor improvement and success.