Understanding your website’s traffic patterns is a crucial component of your marketing mix. The information in these logs is collected as visitors find and move around your site at their own volition. So, it’s “market research that cannot lie” – and therefore provides unprecedented insights that can help you to strategize not only for the […]
Imagine that you own a beautifully designed yacht. It looks great on the surface of the water, with superb lines, gleaming decks, a well-appointed galley . . . but you’re having real trouble getting out of the harbor and you can’t figure out why! You investigate, and you find that beneath the surface your beautiful […]
Measuring and understanding your Web site’s success is a critical process. Learn some of the key web metrics to help you measure your website success.
Measuring and understanding your website’s success is a critical process that is sometimes overlooked. Many times, marketing efforts stop at getting traffic to the site. Traffic alone, however, does not result in website success. By “connecting the dots” between your marketing programs and end results, you can improve performance. Ultimately, site success depends on how […]
Web analytics is an important tool to help understand the business, gain deeper insight into visitors and customers, and solve business problems. Here are common problems solved by the proper use of web analytics.