Top management has approached your marketing team with a report stating the following: Revenues from your online store are non-existent The number of visitors to your site has been rapidly decreasing since the launch two months ago Your two main competitors are present on the main search engines using the popular buzzwords in your industry and your site is buried … [Read more...] about A Practical Framework for Website Analysis
Part 6: 7 Steps to Successful Website Development STEP 6: Promote Your Web Site and Measure Its Results 1. Do you have a plan in place to market your website? You cannot create a website and simply expect visitors to come: it just doesn't happen that way. You need to develop strategies how to lure visitors to your site, make them stay and compel them to do … [Read more...] about Promote Your Web Site and Measure Its Results
Understanding your website's traffic patterns is a crucial component of your marketing mix. The information in these logs is collected as visitors find and move around your site at their own volition. So, it's "market research that cannot lie" - and therefore provides unprecedented insights that can help you to strategize not only for the future development of the site itself, … [Read more...] about Understand Your Website’s Traffic Patterns
Imagine that you own a beautifully designed yacht. It looks great on the surface of the water, with superb lines, gleaming decks, a well-appointed galley . . . but you're having real trouble getting out of the harbor and you can't figure out why! You investigate, and you find that beneath the surface your beautiful boat has a number of slow, silent, leaks. None of them are … [Read more...] about Is Your Website Springing a Leak?
Measuring and understanding your Web site's performance is a process that is sometimes placed permanently on the "back burner". Knowing how and why your site performs the way it does, however, can lead to greater success. In the article How to Measure and Improve Site Success, I looked at how to improving site success through marketing planning and project evaluation. … [Read more...] about How to Measure and Improve Site Success: Web Metrics