Top management has approached your marketing team with a report stating the following: Revenues from your online store are non-existent The number of visitors to your site has been rapidly decreasing since the launch two months ago Your two main competitors are present on the main search engines using the popular buzzwords in your industry and your site is buried … [Read more...] about A Practical Framework for Website Analysis
Part 6: 7 Steps to Successful Website Development STEP 6: Promote Your Web Site and Measure Its Results 1. Do you have a plan in place to market your website? You cannot create a website and simply expect visitors to come: it just doesn't happen that way. You need to develop strategies how to lure visitors to your site, make them stay and compel them to do … [Read more...] about Promote Your Web Site and Measure Its Results
Understanding your website's traffic patterns is a crucial component of your marketing mix. The information in these logs is collected as visitors find and move around your site at their own volition. So, it's "market research that cannot lie" - and therefore provides unprecedented insights that can help you to strategize not only for the future development of the site itself, … [Read more...] about Understand Your Website’s Traffic Patterns
Imagine that you own a beautifully designed yacht. It looks great on the surface of the water, with superb lines, gleaming decks, a well-appointed galley . . . but you're having real trouble getting out of the harbor and you can't figure out why! You investigate, and you find that beneath the surface your beautiful boat has a number of slow, silent, leaks. None of them are … [Read more...] about Is Your Website Springing a Leak?
Measuring and understanding your Web site's performance is a process that is sometimes placed permanently on the "back burner". Knowing how and why your site performs the way it does, however, can lead to greater success. In the article How to Measure and Improve Site Success, I looked at how to improving site success through marketing planning and project evaluation. … [Read more...] about How to Measure and Improve Site Success: Web Metrics
Measuring and understanding your website's success is a critical process that is sometimes overlooked. Many times, marketing efforts stop at getting traffic to the site. Traffic alone, however, does not result in website success. By "connecting the dots" between your marketing programs and end results, you can improve performance. Ultimately, site success depends on how … [Read more...] about How to Measure and Improve Website Success
In a recent teleconference, I was asked a number of questions about specific problems people were having and what I would do if I were in their position. What do you mean by conversion? Do you mean getting someone to answer the simplest call to action such as read more here or actually selling a product or service? What you're talking about here are two different ways … [Read more...] about How Do I Improve My Web Site Conversion Rate?
Many home-based online entrepreneurs keep their eyes on the ball, but fail to stop to check the score. In the rush to be online, these entrepreneurs focus too much on where they are going - e.g. increasing their traffic and sales, marketing their sites, improving their content, attracting a community of loyal visitors, and other goals. While important for the success of an … [Read more...] about How to Use Web Metrics to Improve Your WebSite
In recent years, website marketers were concerned with increasing "hits" and the "stickiness" of their sites. They were concerned with increasing page views and the amount of time spent on the site as per their web analytics tools. This is definitely a hold over from the paper based businesses of the past, and has proved to not be of much use in the fast moving internet … [Read more...] about Using Web Analytics to Solve Your Business Problems
QUESTION on How to Track and Measure Website Performance: I have just started my own website. What measures would I take to monitor improvement and success? How do I know what metrics to track to tell me if I am doing well or not. Right now, I'm just looking at traffic numbers but what else can I look at? Thanks Ingrid (Richmond, VA) ANSWER by Isabel … [Read more...] about How to Track Website Performance