There are lots of ways out there that you can start a blog and there are lots of services out there that will allow you to blog through their platform. One of those is Blogger, and it has some advantages that other platforms do not. In fact, Blogger may even be advantageous over even using your own website to blog. Let’s take a look at how you can build a better business through Blogger.
What is Blogger?
The first thing you have to understand is what Blogger actually is. Blogger is a platform where you can publish content on pretty much anything that you want within certain content guidelines. What makes Blogger unique is that it’s owned by Google. The original service was started by Prya Labs and then bought by Google in two thousand three. They have since expanded the service greatly. Blogger is a full-service publishing platform allowing you to create content, including pictures and add elements to your blog such as a sidebar.
Advantages of Using Blogger
There are definitely some advantages to using Blogger. There are other services out there that you can use. One of the most popular blogging services other than this one is the WordPress platform. You can start a blog on the WordPress.com site with a subdomain. For example – yourblog.WordPress.com. But Blogger has some definite advantages. For one thing, it is owned by Google, so there is a greater chance for blog posts to get ranked higher in the Google search engine index. It also is completely free to use, very user-friendly, and includes all of the standard analytics that you would get if you added Google Analytics to your website.
How to Get Started with Blogger
In order to get started with Blogger, you’re going to need a Google account. If you are logged into your Google account, then all you have to do is go to Blogger.com and set up your first blog. In the past, Blogger blogs were less attractive to professionals because they included the site branding. However, that has since changed. Now, you can customize your site look to be anything you want without having to use the Blogger branding or logo.
Once you’ve logged into your account or created an account, all you have to do is name your blog. You can change this later on so you don’t have to put a great deal of thought into your blog name at first. However, remember that it is going to get indexed fairly quickly so you may want to. Your third step is going to be to choose a template. Although the templates are somewhat limited, because of the customization the blogger offers you will be able to mix-and-match and create a great-looking site that is unlike anything else out there.
Blogger vs. Your Own Website Blog
Blogger may even be advantageous compared to starting your own blog on a website. Many businesses start a blog as part of their content marketing strategy, but you can do the same thing on blogger while still having the ranking boost from Google and access to analytics. That’s because you can create a blog with your own URL and make it match the theme of your own website, linking between the two.
A blog can be extremely advantageous for your website and can drive traffic and build a readership that you would not have been able to get otherwise. You will have to decide whether to go with your own blog or choose a blogging platform like blogger.com.
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