Each minute, there are about two to three websites and blogs being created. With over millions of sites being set up in a year, one might think that the internet is already saturated and it is too late to make your physical business go online. The reality is, it’s timelier now since online business is still in its “infancy” stage.
But how can this be true when every time you search the web for something that is similar to your business, you already see an endless list of results? It makes you think that before you even begin having your presence online, somebody else has already thought of your idea. And worse, many other businessmen have already crowded your ideal keyword searches. The fact is, majority of the people who surf the web do not look at it as a lucrative channel. These millions of web surfers are simply browsing to get what they need online. This at least suggests that only few people think of the web as an income-generating platform.
If you are already doing business the traditional way, this is actually the most opportune time for you to consider exposing it online. Why? Here are the reasons that might hopefully convince you:
1. It’s learnable
The internet offers a wide scope of learning materials that you can easily download or stream. Starting up your business online has even become easier than before since a lot of bloggers and authors are now offering services.
2. Easy Access
Your customers may forget your business phone number or address but definitely, a good web domain or email may be effortlessly memorized. And in case somebody else already bought the domain you want, there are still many other options that domain registrar may suggest. The key to a good analytics is the content.
3. Customer Service
Since it provides your customers easier access, interaction can be done anytime. Your target market may find the answers to their questions with just a few clicks and all the other contact details can be obtained at their fingertips. You can always check feedback directly especially with the presence of different social networking sites.
4. Niche is identifiable
By getting prompt feedback, you will easily determine the strengths and weaknesses of your online marketing presence. It is advisable to look for a more specific sub-niche than having a more generic one. Online business is very much like a traditional business except that the former is real-time and has a broader scope in terms of demographics. Therefore, finding the best customers to target will require less effort.
5. New Economy
Studies show that online businesses will be the main e-commerce growth force in the next few years. Just a few years ago, brick and mortar companies dominate the economy. Now we have eBay and Amazon which prove that going online is the next big thing. You don’t have to run a huge traditional business in order to make it online. You can start small and consider the local market at first.
6. Business is 24/7
Online exposure makes your business operational anytime of the day. Your company is at work even during wee hours of the night when a physical business is normally sleeping. Marketing is done 24 hours a day all year round. Your website will do the job of promoting your products and services regardless of time zones.
Social Media does not require big investments. While acquiring a domain and site hosting might need a few bucks from your credit card, once it is live, it will do the work for you. Plus, there are many low-cost tools readily available online which can help you create your website from scratch.
8. Broader geographic range
Every day, more people are getting easy access to the internet around the world. By making your business online, you get to reach a wider group of customers and clients not only in your local community but in any other countries. This is a good chance for you company to be known to other people who might need your services or products. The world has been a smaller place since the advent of the internet. This makes the physical presence of your business accessible anywhere that has internet connection.
Recommended Books on Why Physical Businesses Should Go Online:
- Starting an Online Business All-in-One For Dummies
- Click Millionaires: Work Less, Live More with an Internet Business You Love
- The Six-Figure Second Income: How To Start and Grow A Successful Online Business Without Quitting Your Day Job
- E-commerce Get It Right! Essential Step-by-Step Guide for Selling & Marketing Products Online. Insider Secrets, Key Strategies & Practical Tips – Simplified for Start-Ups & Small Businesses
- How to Start a Home-based Online Retail Business, 2nd (Home-Based Business Series)