Search engine marketing company MoreVisibility.com has released an informative white paper on how to achieve your desired return on investment using Google Adwords.

If you are using Google Adwords, or would like to have some ideas on how to do pay per click marketing without busting your budgets, here are their 10 tips:




  • Keep your campaigns and ad groups tightly themed, as this will allow you tailor your ad copy more accurately. Also, this could also help Google determine the context of your groups, particularly if you have opted in the Content Network.
  • Use analytics and conversion tracking tools, including the tools offered by Google. These tools can help you optimize your ads and make bidding decisions.
  • Test, test and test. You can only know if you are employing the best strategy if you compare it with something else. Google Website Optimizer tool , for example, helps you test the effectiveness of your landing pages.
  • Monitor and improve your quality score. The quality score can impact your visibility and ad costs in Google.
  • Have a good mix of short and long tail terms in your campaign. The more generic or broad keywords are more costly and tend to generate less qualified visitors. Use the Keyword Research Tool.
  • Use the campaign options Adwords offer such as Geographic Targeting. Break your keywords or ad groups into separate campaigns if you are going to target some specific areas vis-a-vis your country or world.
  • Use Day Parting/Ad Scheduler option if you offer users the option of calling you but you are not available 24/7. Also consider this option if you have an idea regarding traffic patterns of your site.
  • Consider using staggered budget delivery if you are running timed promotions or offline marketing efforts so your ads achieve the maximum exposure when you need it most. However, be careful when using this option.
  • Consider Google options beyond traditional Adwords, including TV, print, mobile, radio, display and video ads. Also consider placement targeting. Also, consider Google Ad Planner http://www.google.com/adplanner to allow you to research the sites associated with your target audience.
  • Analyze competitive sites and user behavior with Google Trends http://www.google.com/trends . The Trends for Website feature allow you to view and export data on how popular your site is compared with your competitors.
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    Author
    Isabel Isidro
    Isabel Isidro is the Co-founder of PowerHomeBiz.com, one of the longest-running online resources dedicated to helping aspiring entrepreneurs start and grow home-based and small businesses. She is also the Co-Founder and CEO of Ysari Digital, a digital marketing agency specializing in SEO, content strategy, and performance marketing for small and mid-sized businesses. With over two decades of experience in online business development, Isabel has launched and managed multiple successful websites, including Women Home Business, Starting Up Tips and Learning from Big Boys.Passionate about empowering others to succeed in business, Isabel combines real-world experience with a deep understanding of digital marketing, monetization strategies, and lean startup principles. A mom of three boys, avid vintage postcard collector, and frustrated scrapbooker, she brings creativity and entrepreneurial hustle to everything she does. Connect with her on Twitter Twitter or explore her work at PowerHomeBiz.com.

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