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For a startup entrepreneur, getting the word out about the business is critical. However, looking for ways to market the business can be challenging if you have limited resources or simply don’t want to spend too much money in marketing. Here are 50 ways you can market your business on a shoestring budget
Read moreThe economy maybe showing signs of recovery, but the real question is... whether it's showing signs of recovery for you and your business. To answer this question you need to stop thinking like a small business owner and start thinking that you are running a multi-million dollar enterprise. Think big.
Read moreThere's no better way to improve the quality of information you receive from a potential customer than by asking short questions. We all can recall far too many times when we've sat across the table from a customer we're trying to help – and we know we can help, if they would just provide us information about their needs and goals.
Read moreEvery venture needs an office or desk space and it doesn’t matter if you’re just starting a business or expanding an existing one either. While some of us can work quite happily at home, for others the need to go out to a ‘proper’ office or a desire to grow a business often means that we have to look on the open market for a place to set up shop.
Read moreScarce resources are a fact of business life. In the wake of devastating budget cuts, furloughs, and/or layoffs, however, “normal” levels of scarcity have been exacerbated. The question for many organizations has become, “How do we move forward from here most effectively?”
Read moreOffline marketing is sometimes ignored by solo service professionals – but it shouldn’t be! By holding workshops and in-person appearances in your local area, you can increase your income, raise your public profile, and build a foundation for a stronger business in the future.
Read moreAs a small business every pound has to be accounted for and it can be a difficult balancing act juggling the need for a particular skill or service without incurring the cost of hiring an extra staff member. A great way around the problem is to hire a freelancer or contractor to tackle specialist areas such as bookkeeping, marketing, IT, HR and office admin.
Read moreAlthough advance planning for resource allocation is the ideal scenario, you may find your business caught short by the severe constraints imposed by the economic downturn. What are the alternatives when your business is operating in crisis mode and there is no Plan A?
Read moreWhen the economy turns bad, an entrepreneur is faced with the challenge of closing the doors or selling the business. Learn steps to save your business.
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