Work from Home. Be Your Own Boss. Build Your Dream.
There will be employees who will not easily accept workplace changes or new initiatives. Learn the steps to help you face employee resistance head on when you introduce changes in the workplace.
Read moreHitting the big 4-0 doesn’t always mean that you are at the door of the “end of your career.” As the author of the book Don’t Just Retire and DieCraig Nathanson said, “The second half of life can be a magical time filled with joy and fulfillment.” Here are 10 steps to help you overcome the fear of change: Step One: Envision what you want. Making change especially when it comes to your work the fear of change tends to stop us in our tracks. We worry what will happen if we make a mistake or do the wrong thing.
Read moreOne of the most reasonable approaches to surviving an economic downturn is to slash all unnecessary business expenses. In their panic to save money, wild-eyed and frothy-mouthed entrepreneurs begin looking suspiciously at their marketing plans. On the surface, advertising cutbacks would seem to be a logical choice. Why Entrepreneurs Make the Mistake of Cutting Their Marketing Budgets If you have taken a close look at the magazines that arrive in your mailbox every month, you may have noticed they’ve been down-sized… and it wasn’t the publisher’s idea. Advertisers are running for hills in droves as they pull back and slash
Read moreIt’s always rewarding to close a sale and immediately have the new client sign the documents to secure the sale. No matter how many years in the business, this always feels good. We all have stories about new customers who have “fallen into our lap” and bought quickly. For some reason, we can’t seem to forget the great rush that occurs from these new clients. I’m here to say that as good as the rush might be when we allow a sale to occur too quickly, we wind up leaving money on the table. When beginning to talk with a
Read moreIn exploring ways to start a business, one possible approach is to buy a turnkey business. Learn what turnkey operation is, and know the responsibilities of the seller and the buyer.
Read moreYou've heard that you can't have your cake and eat it, too. But hiring your children is one case when you can. Pay your minor or adult children to work for your business, then write it off as an expense.
Read moreWhatever happened to business ethics? What is the state of ethics in business today? People are sick of dishonesty and unethical dealings. Read this excerpt from the book "Ethics 101" by John C. Maxwell.
Read moreThis is a pretty tough global economy and it is critical for a company to leverage every bit of their marketing resources. So, if this is the case, why are so many companies shooting themselves in the proverbial foot by breaking some of the most fundamental rules of marketing? It’s a very simple question with complex answers – here are some of the marketing mistakes to avoid: 1. Believing a second rate web site communicates integrity: So many web sites are just plain funky looking (graphics, text, menus, etc.) – nice professional term, but it’s descriptive of some of the
Read moreOne of the perks of becoming your own boss is having the full control on how your workplace will look like. You now get to choose the decor, decide on the furniture and cabinet, and select the equipment to use in your “perfect” home office. The key is to make your home office as comfortable and as inspiring for you as possible. Forget the sterile and cramped cubicle you used to work in, and the corporate restrictions on decor your former employer imposed on you! In your own work space, you can have music as loud or as soft as
Read moreWhenever a recession or volatility threatens the economy, companies immediately look at where they can cut budgets. Without much forethought, the first to hit the block is inevitably training, followed closely behind by marketing. Of the marketing component, trade show budget is almost always at the top of the list. Why? Both are viewed on the balance sheet as expenditures rather than income generators, so obviously they re hot contenders for elimination. This is a very myopic way of thinking, especially for companies who want to remain globally competitive. Instead, at times like these when resources are under severe scrutiny,
Read moreWhile it’s true that national media attention can bring great rewards to any business, it’s the local media that reaps immediate benefit and where small business owners should concentrate their efforts. Why? Three simple reasons why local media works: 1. Hometown Favorite Local media outlets look for local success stories. You have a much better chance of getting coverage via the local media than the national media. Why? Think of your nightly news. What’s covered? Local crime stories, political races, environmental concerns, etc. Likewise, local business owners and heroes are more likely to be given coverage than someone outside the
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