Gen Z is reshaping how products are discovered, evaluated, and purchased. For small businesses, marketing to this generation requires more than trendy content. It takes authenticity, social proof, mobile-friendly experiences, and an understanding of how Gen Z moves between social media, reviews, creators, and real-world buying decisions. Key Takeaways Gen Z is no longer a “future audience.” For many small businesses, they are already a major force in discovery, engagement, and buying behavior. Gen Z is generally defined as people born between 1996 and 2010, which means the oldest members are already established adults, workers, and decision-makers, while the youngest

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