Holiday pricing doesn’t have to kill your margins. Learn how small businesses can use smarter discounts, bundles, and timing strategies to boost sales while protecting profit. Key Takeaways Holiday pricing is one of the most misunderstood parts of running a seasonal business. On one hand, customers expect deals. They’re comparison shopping, watching for promotions, and waiting for the “right moment” to buy. On the other hand, your costs are higher than usual—shipping rates go up, labor gets tighter, packaging costs increase, and returns become a real financial risk. That tension creates a dangerous trap: lower prices paired with higher expenses.