If you have sold anything before or had a business, then you know the value of every customer – including the returning ones. Real estate is a field that you would appreciate customers coming back to you because that means more profits. Besides, when a customer comes back, it might as well imply that your services are impeccable and suited their needs. But how can you ensure the phone is always ringing? That your former customers come back to you? Well, it’s pretty simple, and we will show you how, in a few steps. Here are five best ways to keep in touch with your clients after a sale is complete:
Leverage on their special occasions
Nothing sounds sweeter than getting warm wishes during your special day. Whether it is a birthday, wedding anniversary, or any other significant occasion, wish your clients well. This shows that you are always thinking of them, even on their special days. You can get this done by sending cards. Also, you can do this for worldwide holidays such as Eid, Christmas, New Year’s Day, Halloween and thanksgiving, among many others. Make sure that you make each card custom for specific people – avoid generic send-outs.
You can equally go the extra mile and be creative by sending them cards on their anniversaries in the home they bought. This is unique because the chances are that it is only you who remembers this day, being the seller. Besides, it will take them back to the milestone they made and who knows, maybe they can get another property from you through your warm words.
This means that you should be your client’s go-to guy for everything real estate. Hence, you need to know all the meager and significant details concerning the property market in your area. This will help you sell your properties faster, as they may, in due process, get you, other clients. Never go unresponsive to your past clients; they hold the key to your future deals. However, people don’t just come back to you with questions unless you portray yourself as a resourceful individual. Therefore, after every sale, you can hand them a few leaflets with your details, and affirm that you offer consultancy services.
For sure, once clients move into the property you sold them, they will need several other people to help them with the landscaping, plumbing, and electrical fixes, among many others. You could earn commissions or referral fees; in case you don’t offer the specific services needed by your clients.
Send them a survey afterward
About a month after they have moved into the property and settled, send your clients a concise survey with relevant questions pertaining to their experience transacting with you. The one-month allowance is strategic, to allow them to settle and adapt first. They will also get time to learn their surrounding clearly before responding to your questions. Don’t be too quick to send surveys as this may not go well with them. Be sure to include a congratulatory note at the top of the survey, showing them that you are proud of their milestone. Also, wish them well at the end of the survey. Most clients would want to hear from you and will be very willing to respond to your inquiry. To be creative, add a gift that will act as a token of appreciation for their decision to partner with you.
For these, you can pick the automated variants instead of physically sending one after the other – if you don’t have the time. Experts argue that real estate newsletters are some of the best ways to connect with both prospects and past clients. You can offer a wide range of information in these newsletters. From tips on how to improve a home to tips on how to buy new properties. All of this information will be helpful to your audience. Remember to include a reply provision for those who want to get back to you.
Utilize social media and texts
Social media sites enjoy over a billion users, and the numbers keep on rising. You need to take advantage of this platform to communicate with your clients. However, you must initially confirm that they are okay with you sending them messages either through social media or SMS. Some clients love their privacy and wouldn’t want any disturbance over their personal spaces. Send out new offers, descriptions of property, and any other content you deem useful to clients. This will ignite responses from some of them, and you might be on the way to another deal.
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