Knowing your competitors is a key ingredient of your market strategy. In order to be successful, you need to know your market, and this includes the competition.
Competitive analysis is important to help you understand your competitive advantages/disadvantages relative to your competitors. Analyzing your competition can also help you generate an understanding of your competitors’ past, present (and most importantly) future strategies. Having a knowledge and understanding about your competitors help you develop strategies to achieve competitive advantage in the future.
Learn how to assess the strengths and weaknesses of your current and potential competitors.
Sooner or later, somebody in your company will ask you to build a company profile. Where to start ? This article will outline the steps in building a good competitor profile and the questions you should ask yourself: What is this profile for? What should be included? What format is most appropriate? What sources can […]
Are you finding many of your best prospects already working with competitors? Learn how to deal with competition, and win by changing your market position
When mass marketers move into town, small businesses become fearful for their very survival. Learn 10 strategies to help your small business survive against the big boys.
The goal of every business is to be successful by gaining new customers and retaining old customers. A crucial way of achieving this end is through Business Intelligence. Understand what business intelligence is and how you can use it for your small business.
Your customers, or would-be customers, need to be informed and reminded of what added values you provide them — extras that can save them money, time, and aggravation. Yet too many business owners and managers can be ignorant of what those competitive advantages are.