Every business has a story, and it’s not just about when you started or where you are now; it’s really about what makes you (or rather, your business) unique. That’s why you need to share your brand story as much as possible – it’s vital if you want to stand out – but the issue is that knowing how to do that in a way that marks you as something new and interesting is a real challenge, and it can be something that many business owners don’t manage to do quite right.

Yes, you can have an ‘about us’ page on your website, of course, but everyone else has one, and if it’s not all that interesting or you’re not doing something different with the information, then no one’s actually going to read it. 

The good news is that there are plenty of creative ways to get your story out there in a way that’s engaging, fun, and memorable, and the key is to find out what they are and use them as much as you can. With that in mind, keep reading to find out more about the most creative ways to share your brand story that your customers are going to love and that will show you’re unique and well worth buying from – you might find the very thing that changes your business from good to great, and that’s worth its weight in gold. 

Use Video As Much As You Can 

The truth is that you just can’t get away from video these days – it’s everywhere. You’ll see it on websites, on social media, even on billboards, and there’s a good reason for that; video works. It’s something that catches people’s attention and makes them want to know more (when it’s done right, at least), so it makes sense that if you want to tell your brand story, video is the way to go as often as possible. 

Of course, there are typical promotional videos and ads, and they can be great ways to get people to click through to your site for a specific item, for example, but if you want them to stick around and search your site or just get to know you better, you’ll need to let them know about the real behind the scenes information that would otherwise go unnoticed. 

A great way to kick off your brand story video is by starting with the ‘why’ questions and answering them as well as you can. Why did you start your business? Where did your passion for whatever it is you’re doing and selling come from? The fact is that people love hearing about why people decided to do something and make positive changes, and it can be really inspirational and motivating – even if it’s not, it’s interesting, and that can be enough when it comes to enticing customers to buy from you.

In other words, don’t be afraid to get a bit personal if you need to (not too much – TMI is a real thing and can be very off-putting). By telling potential customers a little more about why, you can connect with them much more easily, ensuring success and growth. 

One good idea is to use a drone like the Air 3S to capture stunning aerial shots of your office, warehouse, or even a behind-the-scenes look at your production process. A drone can add an element of visual storytelling that’s both unique and impressive, making your brand story not just heard, but also seen in an unforgettable way. When you look at your competitors, you’ll probably notice that not too many of them use drones, so getting in front of this new tech can be the ideal way to tell your story and stand out. 

Use Social Media Stories to Share Brand Story

Whatever you think about it personally, the truth is that social media isn’t going anywhere. And with platforms like Instagram, Facebook, and now TikTok, sharing your brand’s story has never been easier (or more fun!). There are actually specific types of sharing and content creation you can do, like Instagram stories, that make it even easier, and as long as what you’re sharing is interesting and unique, this can be the best way to get it in front of your audience (and ideally make them share it, which is even better because you’ll reach so many new people without having to put in much effort or spend much money). 

You can use stories to show your day-to-day operations, introduce your team, or even share customer testimonials in real-time. The beauty of this format is how real it is because it just feels personal, not overly produced (although that’s not to say you can send out something that isn’t finished or doesn’t look good – some ‘secret’ production is still necessary).

In the end, that’s what people love about it, so don’t be afraid to show the real (as real as you’re willing to show, at least) side of your business, which could include mistakes, behind-the-scenes mishaps, and all.

To make things even more interactive and memorable for your audience, what about using polls, questions, and other interactive options? These can all be set up when you post the story, and it’s really easy – you just scroll through the options until you find what you want. You could let your customers vote on new product ideas or ask them about their favorite thing about your brand. It’s an easy way to get people involved and feel connected and could make a big difference in how people feel about you, so it’s not a bad idea to try it out. 

Work With Influencers 

Brand storytelling doesn’t always have to come from you, which is something some business owners don’t realize, but if you do, you can make the most of it. The fact is that sometimes, letting someone else tell your story for you can be a really powerful way to go about things, especially if those people just happen to have a good-sized audience who want to listen to what they have to say and trust that what they say is true.

In other words, if you’re able to find an influencer (or more than one) to partner with, they’ll have a great reach and they’ll be able to show your business, products, and services to many more people than you would ever be able to. 

The best part about this is that if you choose people who genuinely like your products and are happy to use them, it will still all feel genuine, and that’s so important. These days, it’s pretty easy to spot when someone isn’t being altogether truthful about something, so if the person who’s talking about your stuff really means what they say, it’s going to help massively – your sales should go up and you’ll certainly notice. 

Make Your Customers The Storytellers 

When you think about it, who’s the best person to tell your story? Well, there’s you, of course, and we’ve already talked about how you might be able to do that, but who else? Your customers! Who can tell other people more about why your products are so great and what excellent customer service you provide than the ones who are on the receiving end of it all? That’s why you need to encourage your customers to share their experiences with your brand; it’s a fantastic way to spread your story while building trust at the same time, and if you’ve got both those things, you’re really on the right path. 

So how can you get started with this idea? One way would be to create a hashtag for customers to use when they post about your brand on social media – that means you’ll quickly and easily be able to see what people are saying, and you’ll potentially get something trending (or at the very least, it will be easy for others to find out more about you). Plus, a special hashtag can make people feel as though they’re part of a loyal group, and that can make them feel special and want to buy more from you.

Don’t forget to share the stories and posts people make about your business (the hashtag means you won’t miss any) because if potential customers can see that current customers are happy, they’ll be more likely to buy from you (it might be tempting to use a bot to instantly re-post this stuff, but that could mean accidentally re-posting negative stories, so it’s best to check, and if you do see anything negative, always reach out to see what you can do to make things better). 

Another idea could be to run a contest or giveaway that encourages people to share photos or videos of your product in action. The result would give you a ton of user-generated content that not only tells your story but also provides social proof that your brand is loved by real people, and that could be the thing that turns it all around. It’s so simple, but it can totally transform your business for the better.