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Banners are one of the most effective marketing tools out there if designed in the right way. A banner that lacks some basic elements will surely have much less impact on people. In order to attract someone’s attention, only two seconds are needed and crucial, and exactly because of that a banner needs to be easy to read and grasp. If the font is too small or illegible, nobody is going to pay attention to it and let alone read it. As there are some useful tips on creating attractive banner stand displays for trade shows, there are also some handy tips on designing an effective outdoor banner. Having an appealing outdoor banner is all about visual aesthetics. You should start with the right font choice and size. Then, you should be mindful of the colors you’re going to use as well as the contrast they’re going to create. You should maintain the focal point with every step of the design. Lastly, you should keep it simple and remember to call to action.
1. Pick the right font style and size
For an outdoor banner, the font is absolutely crucial. When choosing the font type and size, you should take into consideration the distance people will be reading it from. Before working on it in editing apps, it would be a good idea to go to the place where you intend to put up the banner and visually estimate the average viewing distance. There’s one general rule of thumb to keep in mind: letters should be 10 inches high for every 100 feet of visibility. For a banner that’s going to be hung by grommets, you should also consider four anchor points you can tie the rope to. You can also get more familiar with common signage mistakes to avoid.
2. Be mindful of colour and contrast
When designing a custom banner, what’s also essential to take into consideration is the color and contrast. It’s common knowledge that bright colors that contrast attracts attention. While thinking about the right colors, search for a color wheel online and select the colors that are opposite each other to achieve the highest contrast. On the other hand, colors that are next to each other tend to create a more soothing effect, which is not the primary aim of the banner. Other aspects related to the visual beauty of the banner relate to quality. You should always opt for the highest quality banner printing for the best effects.
3. Maintain the focal point
All effective banner designs maintain the focal point well. What is a focal point on a banner actually? The focal point in any design is the place where the eye is naturally drawn to. The aim is to help people focus on what’s important. It’s useful to sometimes isolate the focal point with a white background as it helps make it more noticeable when there’s a colorful background. The overall design should be balanced and the elements separated by space in order for it to be easier to read.
4. Keep it simple
Keeping a banner simple is a pretty useful strategy when it comes to the effectiveness of a banner. There are different types of outdoor banners, but what’s common for all of them is that they are all advertising something. So, for instance, when people are outdoors at some event, they just want to reach their destination and they are usually not interested in reading a complex banner. Simplistic banners with beautiful designs are the best way to go. Look at it in this way: while designing a banner, always keep in mind whether somebody can just glance at it and understand what’s it about in under one second. You won’t make a mistake with this kind of thinking.
5. Call to action
This is one of the most important elements of a banner design. An amazing and beautiful banner is not as effective without a CTA. Try to display it in few words and prominently. It doesn’t have to be complicated, it can be as simple as ‘visit our store.’ A nice addition to the banner would be your website, so people could find it online easily.
Designing a beautiful and at the same time effective banner looks simple, but in fact, it requires some research, time, effort, and creativity to be the best it can be.
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- Odnoklassniki
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- Newsvine
- HackerNews
- Evernote
- MySpace
- Mail.ru
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- Line
- Comments
- Yummly
- SMS
- Viber
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- Subscribe
- Skype
- Facebook Messenger
- Kakao
- LiveJournal
- Yammer
- Edgar
- Fintel
- Mix
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- Copy Link