With the power of the Internet growing every day, most small businesses can benefit from having an online presence. From social media to email marketing, to small business websites and SEO, there are a lot of ways to promote and grow your business online. Even if you feel that online marketing tools are not necessary for your business, chances are your customers are … [Read more...] about How to Monitor the Online Reputation of Your Small Business
Web Marketing Basics
10 Ways on How to Brand Your Website
What's your favorite search engine? Way back in 1997, my favorite search engine was Infoseek. For a while, Infoseek was the only search engine I used, and the name "Infoseek" was fixed on my mind as the place to go whenever I wanted to find something on the Internet. A year later, I could care less about Infoseek. After Disney bought Infoseek in 1998, they changed the … [Read more...] about 10 Ways on How to Brand Your Website
Guide to Creating High Converting Landing Pages
We all know that a landing page is the very first page that an internet user sees right after clicking on an advertisement, social media post, PPC ad or promotional mail. But how to convince visitors to take the dive on your landing pages to boost conversions? In this digital era, landing pages literally run your business when you are not there to deal with customers. That … [Read more...] about Guide to Creating High Converting Landing Pages
Quality Content: 9 Tactics to Write Your Best Content Ever
If you want people to talk about your services, products and company, content marketing can greatly help you. If you know how to get the best out of SEO content, you can engage your customers and create a community. There are some misconceptions about content marketing. Many people think that the only thing it takes is talent. But many studies have shown that creating … [Read more...] about Quality Content: 9 Tactics to Write Your Best Content Ever
How to Fix a Website Suffering from Weak Social Engagement
Is social engagement on your website non-existent? Are the social elements of your website fumbling and fighting for breath? No one is actively participating or commenting on your articles, and no one is sharing your content. You are unsure what you can do to change that and breathe life in the social aspects of your website. How to Revive a Dead Social Website Do not worry. … [Read more...] about How to Fix a Website Suffering from Weak Social Engagement