If a marketer publishes an advertisement in the middle of the woods, and there’s no one around to read it, were they successful in their campaign? Most would say no. But what about that very same marketer pushing a message in the middle of a stadium? Would that turn heads?
Well, not always, especially if they were trying to sell a message by suggesting how much better their business is than sports. Wrong place, wrong crowd, wrong message. For this reason, the simple principle of learning where to talk and how to frame your message in that space is fundamental for most good advertisers.
Unfortunately, not all businesses have this information to hand, and it’s easy to make mistakes. In our online hyper-connected and hyper-segmented digital world, you may struggle to give real-time updates and push your campaign when no one is interested.
This is why many businesses seek platforms they can trust to remain reliable. Across Europe and increasingly many other continents, messaging services like WhatsApp have provided a perfect balance between social media exposure and the convenience of private messaging. As such, many brands have gone all-in on WhatsApp’s messaging and commercial group features, allowing them to curate their message for perfectly targeted audiences.
The infographic below shows just why businesses are turning to this practice in droves:
Infographic designed by YourBusinessNumber
