As TIVO, iPods and the Internet continue squeezing traditional advertising methods, dark marketing strategies such as alternative reality games will become a bigger part of the mix. Learn how to use and implement dark marketing strategies for your business.
Second Life and other virtual worlds have enormous branding opportunities. In terms of social media, virtual worlds really are communities in the most literal sense, and it is the level of interaction and engagement that creates such a strong platform for branding.
There are over 80 million influential professionals from over 200 countries on LinkedIn that can become your potentials customers. Learn the 3 common mistakes to avoid when using LinkedIn
Right now your customers are flocking to social media sites. Learn how to engage your target market with the use of social media marketing, how to participate in the conversation, and keep your presence fresh and new.
Social networking is a key element to a communications strategy, however engaging without a social media policy can damage a business. Establish a social media policy to protect your business, provide guidelines for employees and to effectively participate in online discussions.
Twitter has become a must-use tool for businesses to reach more audiences, talk with their customers and initiate dialogue with other individuals and businesses in their sector. Here are tips on how to effectively use Twitter for your small business
With the strong emergence of social media in the internet marketing world, every Tom, Dick and Harry has come out saying they are social media experts. Here are 5 questions you must ask before you hire your next social media consultant
Many small business owners are still not using social media for their businesses. Below are key elements of how local small businesses can benefit from social media:
People continue to say how cold-calling is dead and how in today’s environment, it no longer can be cost justified. The answer in my book is both “yes” and “no.” Let me deal with the “no” first. In the past few months, I’ve watched numerous salespeople shift all of their prospecting efforts to developing social […]
Social media marketing has exploded with every company under the sun joining a variety of different networks to gain relevant traffic. Learn the top 10 social media marketing tips.