The social networking arena seems to expand daily, and while it offers many opportunities, it can also be confusing and overwhelming. Use the following benchmarks to ensure your use of social networking is benefiting your business.
Social media can contribute to your traffic and sales. To best harness the power social media, learn why you need to measure social media marketing efforts
Few people have the time to separately manage and maintain Twitter, LinkedIn, and Facebook accounts, send out relevant updates, and connect with clients, friends, potential clients and social networks while working in and on a business. Learn how automation can help you manage your social media activities.
As TIVO, iPods and the Internet continue squeezing traditional advertising methods, dark marketing strategies such as alternative reality games will become a bigger part of the mix. Learn how to use and implement dark marketing strategies for your business.
Second Life and other virtual worlds have enormous branding opportunities. In terms of social media, virtual worlds really are communities in the most literal sense, and it is the level of interaction and engagement that creates such a strong platform for branding.
There are over 80 million influential professionals from over 200 countries on LinkedIn that can become your potentials customers. Learn the 3 common mistakes to avoid when using LinkedIn
Right now your customers are flocking to social media sites. Learn how to engage your target market with the use of social media marketing, how to participate in the conversation, and keep your presence fresh and new.
Social networking is a key element to a communications strategy, however engaging without a social media policy can damage a business. Establish a social media policy to protect your business, provide guidelines for employees and to effectively participate in online discussions.
Twitter has become a must-use tool for businesses to reach more audiences, talk with their customers and initiate dialogue with other individuals and businesses in their sector. Here are tips on how to effectively use Twitter for your small business
With the strong emergence of social media in the internet marketing world, every Tom, Dick and Harry has come out saying they are social media experts. Here are 5 questions you must ask before you hire your next social media consultant