The future is crypto; that much is certain! As cryptocurrencies continue to gain acceptance, fuelled by blockchain solutions to worldwide challenges, new investment and fundraising opportunities have arisen for startups.
Blockchain and cryptocurrencies have given rise to a whole new ecosystem. To thrive in the system means specialization even when it comes to PR. If you are really serious about getting the word out on your crypto project, you’re better off using a professional crypto PR agency.
IEOs are a great way to raise funds for your project, especially if your project is in its early stage.
Early-stage here however means that you have made progress and have a clear cut plan on what you want to achieve. This is important as the people purchasing your tokens have to be convinced your organization has a good chance of success.
Well, if you’ve gotten to the point where you’re considering launching an IEO, here are a few things to take note of:
1. You Must Be Providing Value
The most important part of IEOs is the value (or promise of value) your organization is providing. Token buyers are, in essence, placing a bet on your company to be successful.
To convince investors of your value proposition, you should at least have a minimum viable product (or prototype) of your solution.
Another important document you need to have to assure investors is a whitepaper. It should contain everything from the documentation of your business, technology and a roadmap for the business in the next few years.
2. The Exchange You Use Matters
Launching an IEO means getting an exchange to stick their neck out for you. For an IEO to go live on an exchange, investors believe the exchange must have first vetted the organisation. This is why the exchange you use matters.
Any list of the most successful IEOs will tell you this much – the bigger the exchange, the better your chances of being successful. Aside from the goodwill that you will get by virtue of associating with the top exchanges, they have a large user-base of investors that can get you the funding you need.
3. You Will Have To Split That IEO Money With The Exchange
Like all other business partnerships, launching an IEO comes at a cost. There are two common ways exchanges make money from IEOs:
- Requesting a percentage of the tokens sold during the IEO or,
- Requesting a listing fee plus a share of the tokens.
You should take that into consideration when you are computing your investment cap.
4. You Have To Get A Crypto PR Agency
Blockchain projects are a dime a dozen, every month about a hundred more sprout up. There are always going to be a lot of projects fighting for attention from investors and exchanges alike.
This means that regardless of how good your project is, you have to get the word out about it. A crypto PR agency will get you the publicity you need. Since the crypto landscape is unique you need an agency that knows the ins and outs.
A good crypto PR agency should be able to help you feature in top-rated blogs that validate your offering.
Understanding the nuances of the crypto world is key to launching a successful IEO. The great thing is that you have an abundance of resources to learn from.
