After creating a product, the next step will be to work on market infiltration and eventually market domination. One way to achieve this is through product placement, especially if you have limited means to market the product on your own. Learn about effective product placement strategies.
If you want instant — and HUGE — exposure for your product, check out home shopping networks such as QVC. If you’ve got the right product, QVC can be an excellent distribution channel. QVC has been instrumental in the success of many products. Footless hosiery Spanx first appeared in QVC in May 2001 and sold […]
Whether you are a lawn care contractor or a resume writer, one of the pressing questions you will be faced is whether you need to offer more services than what you currently provide. Offering additional services has its advantages and disadvantages. Add-on services can increase your revenue stream and add to your bottomline. By widening […]
Someone asked a question during lunch today: “Do you have any ideas what else should I sell?” This young lady just started an online store selling hair extensions and bags, and she has been thinking of expanding her product line. But she has no idea what else she could offer on her new website. She […]
One of the cardinal rules of starting a business is to first determine whether there exists a market for your product. Then you can determine how big the market is, and if it is worth all the investment that you will put into the business. I came across this article on MIT’s Technology Review where […]
With a newborn in the household, I get to watch a lot of late-night infomercials and shopping channels. I have since developed a fascination for these types of shows and the products featured, particularly after reading an article that QVC’s base target sales rate is in the range of $6,000 per minute! If you have […]
TV shopping channels such as QVC has become a highly effective way for small business owners to sell products. Even if you are an unknown seller offering an unknown product, getting a slot in QVC can assure you of huge sales numbers. Imagine this: in less than 5 minutes, you can sell more than a […]