You're at work and two mailshots land on your desk. One envelope has a handwritten address; it's of a good quality and you notice it's lumpy. The other envelope by contrast has a label affixed at an angle; the sender has graced it with incorrect details and to add to this ignominy it's one of those tatty brown envelopes you associate with bills and final demands. It's flat as a … [Read more...] about How Effective is Your Direct Mail Envelope?
You may have seen them in catalogs, or displayed on shop windows, on the back of business cards or perhaps you have seen those black and white squares packed with strange black and white shapes on the menu outside a restaurant. But what on Earth are they? Well, those little patterns are called QR (Quick Response) codes and they contain encoded information that can be read by … [Read more...] about What are QR Codes: Essential Guide to Using QR Codes For Direct Marketing